| Record ID | ia:automaticcustome0000warr |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/automaticcustome0000warr/automaticcustome0000warr_marc.xml |
| Download MARC binary | https://www.archive.org/download/automaticcustome0000warr/automaticcustome0000warr_meta.mrc |
LEADER: 03633cam 2200541 i 4500
001 ocn881888121
003 OCoLC
005 20210922041114.0
008 141020s2015 nyu b 001 0 eng
010 $a 2014038637
040 $aDLC$beng$erda$cDLC$dYDX$dYDXCP$dBTCTA$dBDX$dOCLCF$dJAI$dMNW$dVP@$dCDX$dTOH$dOCLCQ$dSFR$dRCE$dOCLCQ$dQGK
019 $a902669305$a904325649$a1166442979$a1166577713
020 $a9781591847465$q(hardback)
020 $a159184746X$q(hardback)
020 $a9780241247006$q(paperback)
020 $a0241247004$q(paperback)
035 $a(OCoLC)881888121$z(OCoLC)902669305$z(OCoLC)904325649$z(OCoLC)1166442979$z(OCoLC)1166577713
037 $bPenguin Group USA, Attn: Order Processing 405 Murray Hill Pkwy, East Rutherford, NJ, USA, 07073-2136$nSAN 282-5074
042 $apcc
050 00 $aHB615$b.W37 2015
082 00 $a658.8/7$223
084 $aBUS060000$aBUS025000$aBUS043000$2bisacsh
100 1 $aWarrillow, John,$d1971-
245 14 $aThe automatic customer :$bcreating a subscription business in any industry /$cJohn Warrillow.
264 1 $aNew York :$bPortfolio,$c[2015]
300 $a218 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He explains, for instance, - The nine different subscription models and how to apply each in your business. - How Dollar Shave Club turned shaving into a subscription. - The secret psychology of selling a subscription. - The eight reasons why customers stop subscribing. Whether business owners want to transform their entire model into a recurring revenue engine or just pick up an extra 5 percent of automatic sales, they will find great insights and examples in Warrillow's book"--$cProvided by publisher.
504 $aIncludes bibliographical references (pages 203-212) and index.
505 0 $aSubscribers are better than customers. Who wins in the subscription economy? -- Why you need automatic customers -- The nine subscription business models. The membership website model -- The all-you-can-eat library model -- The private club model -- The front-of-the-line model -- The consumables model -- The surprise box model -- The simplifier model -- The network model -- The peace-of-mind model -- Building your subscription business. The new math -- The cash suck vs. the cash spigot -- The psychology of selling a subscription -- Scaling up -- Reflections.
650 0 $aEntrepreneurship.
650 0 $aBusiness planning.
650 0 $aStrategic planning.
650 7 $aBUSINESS & ECONOMICS$xSmall Business.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xEntrepreneurship.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xGeneral.$2bisacsh
650 7 $aBusiness planning.$2fast$0(OCoLC)fst00842819
650 7 $aEntrepreneurship.$2fast$0(OCoLC)fst00912787
650 7 $aStrategic planning.$2fast$0(OCoLC)fst01134371
938 $aBrodart$bBROD$n109781708
938 $aBaker and Taylor$bBTCP$nBK0015204197
938 $aCoutts Information Services$bCOUT$n28558793
938 $aYBP Library Services$bYANK$n11937060
029 1 $aAU@$b000054201216
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 288 OTHER HOLDINGS