MARC record from Internet Archive

LEADER: 04210cam 2200433Mi 4500
001 on1020699970
003 OCoLC
005 20221004101319.0
008 180127s2013 xx o 000 0 eng d
006 m o d
007 cr |n|---|||||
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019 $a1020636060$a1020867468
020 $a9780999504215
020 $a0999504215
020 $z9780999504208
035 $a(OCoLC)1020699970$z(OCoLC)1020636060$z(OCoLC)1020867468
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050 4 $aHD9377.C2$b.H685 2013
082 04 $a338.476632009794$223
100 1 $aHarvey, Bonnie.
245 14 $aThe Barefoot Spirit :$bHow Hardship, Hustle, and Heart Built America's #1 Wine Brand.
260 $aAshland :$bFootnotes Press Llc,$c2013.
300 $a1 online resource (220 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
588 0 $aPrint version record.
505 0 $aIntro; Title; Copyright; Dedication; Contents; Acknowledgments; Introduction; Chapter 1 How Hard Could It Be?; Chapter 2 Now What?; Chapter 3 Taking on the Behemoth; Chapter 4 Have You Had Your Brick for the Day?; Chapter 5 Hit the Enemy Where the Enemy Is Not; Chapter 6 Mama Mabel, Surfers, and Monks; Chapter 7 The â#x80;#x9C;Romanceâ#x80;#x9D; of the Wine Business; Chapter 8 Never Waste a Perfectly Good Mistake; Chapter 9 A Smaller Slice of a Larger Pie; Chapter 10 The Spirit Lives On; About the Authors.
520 8 $aAnnotation$bIt is amazing that such an iconic brand as Barefoot Wines began as a start-up in the laundry room of a rented farmhouse. Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry.They regularly ran into difficulties that nearly killed the brand. It was their unshakable belief in Barefoot's potential that kept it going, along with the use of classic business principles, and a never-say-die outlook. Hardship, hustle, and heart are the essence of The Barefoot Spirit.This New York Times bestselling business paperback chronicles the unlikely opportunities that transformed this unknown novelty label into an American icon. Barefoot Wines won a ton of awards and helped transform an entire industry from stuffy and intimidating to fun and socially aware.The book was written by award-winning journalist Rick Kushman after hundreds of hours of research and interviews with the Barefoot Wine founders and many others. The Barefoot Spirit is not a dry business text. The lessons are woven into a humorous twenty-year business adventure story. It's an uncommon peek behind the curtain of the wine business that's inspiring, amazing, and entertaining.This book is a testament to the power of out-of-the-box thinking. It is a guidebook for anyone in business, and a great read for everyone who loves a rags-to-riches story. Filled with encouragement, inspiration, and empowerment, it includes:* How Worthy Cause Marketing out performed paid advertising* How boot-strapping was used instead of conventional financing* The surprising advantages of being small and broke* How creating a fun, yet hardworking company culture encouraged innovative leadershipIf you like wine, the wine country, or a story about how a plucky couple disrupted an industry, if you want to know what it takes to really succeed in the face of adversity, if you want to know how to use your core beliefs to build a national brand, then "The Barefoot Spirit" is for you.
655 4 $aElectronic books.
655 0 $aElectronic book.
700 1 $aHoulihan, Michael.
700 1 $aKushman, Rick.
776 08 $iPrint version:$aHarvey, Bonnie.$tBarefoot Spirit : How Hardship, Hustle, and Heart Built America's #1 Wine Brand.$dAshland : Footnotes Press Llc, ©2013$z9780999504208
856 40 $zVIEW FULL TEXT$uhttp://VH7QX3XE2P.search.serialssolutions.com/?V=1.0&L=VH7QX3XE2P&S=AC_T_B&C=Barefoot%20Spirit%20%3A%20How%20Hardship%2C%20Hustle%2C%20and%20Heart%20Built%20America%27s%20%231%20Wine%20Brand&T=marc&tab=BOOKS
938 $aYBP Library Services$bYANK$n15115792
994 $aZ0$bGTX
948 $hNO HOLDINGS IN GTX - 3 OTHER HOLDINGS