| Record ID | ia:basicmarketinggl0000perr |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/basicmarketinggl0000perr/basicmarketinggl0000perr_marc.xml |
| Download MARC binary | https://www.archive.org/download/basicmarketinggl0000perr/basicmarketinggl0000perr_meta.mrc |
LEADER: 01681cam 2200469Ma 4500
001 ocn965997273
003 OCoLC
005 20210212191609.0
008 040331s2005 maua b 001 0 eng d
010 $a 2004040321
040 $aFEM$beng$cFEM$dUKM$dYDXCP$dOCLCF$dTULIB$dOCLCO$dOCL$dOCLCA
015 $aGBA4Y7452$2bnb
016 7 $a006905833$2Uk
019 $a56453048$a975174700
020 $a9780072947038$q(hbk.)
020 $a0072947039$q(hbk.)
020 $a0071113320
020 $a9780071113328
035 $a(OCoLC)965997273$z(OCoLC)56453048$z(OCoLC)975174700
050 00 $aHF5415.13$b.M369 2005
082 00 $a658.8$222
100 1 $aPerreault, William D.,$cJr.
245 10 $aBasic marketing :$ba global-managerial approach /$cWilliam D. Perreault, Jr., E. Jerome McCarthy.
250 $a15th ed.
260 $aBoston, Mass. :$bMcGraw-Hill,$c2005.
300 $axli, 793 [22] pages :$bcolor illustrations ;$c28 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aMcGraw-Hill/Irwin series in marketing
500 $aMcCarthy's name appears first on the earlier edition.
504 $aIncludes bibliographical references (pages 725-787) and indexes.
650 0 $aMarketing$xManagement.
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aMarketing.$2ram
700 1 $aMcCarthy, E. Jerome$q(Edmund Jerome)
830 0 $aMcGraw-Hill/Irwin series in marketing.
938 $aYBP Library Services$bYANK$n100408691
029 1 $aNZ1$b15761015
029 1 $aYDXCP$b100408691
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 12 OTHER HOLDINGS