MARC record from Internet Archive

LEADER: 03531cam 2200457 a 4500
001 ocm46703643
003 OCoLC
005 20190118012144.0
008 010328s2002 onca b 001 0 eng c
040 $aNLC$beng$cNLC$dVP@$dUBC$dOCLCF$dR7R$dNLC
015 $a20019307624$2can
016 $a(AMICUS)000025004699
020 $a0070887292
020 $a9780070887299
035 $a(OCoLC)46703643
050 14 $aHF5415.13$b.M31 2002
055 3 $aHF5415.13$bM31 2001
082 04 $a658.8$221
084 $acci1icc$2lacc
245 00 $aBasic marketing :$ba global-managerial approach /$cStanley J. Shapiro ... [et al.].
250 $a10th Canadian ed.
260 $aToronto :$bMcGraw-Hill Ryerson,$cc2002.
300 $axix, 807 p. :$bill. (chiefly col.) ;$c29 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aE. Jerome McCarthy listed first on 1st-7th Canadian eds.; 8th-9th eds. by Stanley J. Shapiro, William D. Perreault, E. Jerome McCarthy.
504 $aIncludes bibliographical references and index.
505 0 $a1. Marketing's role within organizations -- 2. Strategic market planning and the evaluation of marketing opportunities -- 3. The changing marketing environment -- 4. Using marketing information to make better decisions -- 5. The Canadian consumer market : demographic and economic dimensions -- 6. Behavioural dimensions of the consumer market -- 7. The buying behaviour of business and organizational customers -- 8. Finding target markets through segmentation -- 9. Product planning for goods and services -- 10. Product management and new-product development -- 11. Place and development of channel systems -- 12. Physical distribution -- 13. Retailers, wholesalers, and strategic planning -- 14. Promotion -- introduction to integrated marketing communications -- 15. Personal selling -- 16. Advertising and sales promotion -- 17. Pricing objectives and policies -- 18. Price setting in the business world -- 19. Developing innovative marketing plans -- 20. Implementing and controlling marketing plans -- 21. Managing marketing's link with other functional areas -- App. A. Marketing "YOU INC." -- preparing a personal marketing plan.
650 0 $aMarketing$xManagement.
650 6 $aMarketing$xGestion.
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
700 1 $aShapiro, Stanley J.$tBasic marketing.
770 1 $aRobertson, Gail.$tLearning aid for use with Basic marketing.:$dToronto : McGraw-Hill Ryerson, c2002.$w(CaOONL)20010131094$w(OCoLC)48229396
770 1 $tVideo to accompany Marketing, a global managerial approach, 10th edition by Shapiro, Wong, Perreault, McCarthy.$d[Toronto] : CBC, c2002.$w(CaOONL)2001400593X$w(OCoLC)78176140
770 1 $aPenhall, Keith.$tBrownstone Diploma for Windows to accompany Basic marketing, tenth Canadian edition by Shapiro/Wong/Perreault/McCarthy, Computerized test bank.$d[Toronto] : McGraw-Hill Ryerson, c2002.$w(CaOONL)2001014269X$w(OCoLC)48416063
770 1 $aPenhall, Keith.$tTest bank to accompany Basic marketing.:$dToronto : McGraw-Hill Ryerson, c2002.$w(CaOONL)20020015194$w(OCoLC)48907548
770 1 $aWong, Kenneth.$tMicrosoft PowerPoint Powernotes Presentation to accompany Basic marketing, a global-managerial approach, tenth edition.$d[Whitby, Ont.] : McGraw-Hill Ryerson, c2002.$w(CaOONL)20020028733$w(OCoLC)49249215
029 0 $aNLC$b000025004699
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 29 OTHER HOLDINGS