| Record ID | ia:basicmarketingma0000dalr_o0r1 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/basicmarketingma0000dalr_o0r1/basicmarketingma0000dalr_o0r1_marc.xml |
| Download MARC binary | https://www.archive.org/download/basicmarketingma0000dalr_o0r1/basicmarketingma0000dalr_o0r1_meta.mrc |
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050 00 $aHF5415.13$b.D314 2000
082 00 $a658.8$221
084 $a85.40$2bcl
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100 1 $aDalrymple, Douglas J.
245 10 $aBasic marketing management /$cDouglas J. Dalrymple, Leonard J. Parsons.
250 $a2nd ed.
260 $aNew York :$bWiley,$c℗♭2000.
300 $axiii, 341 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $tThe Role of Marketing in Organizations and Society --$tWhat Is Marketing? --$tWho Is the Marketing Manager? --$tWhat Does a Marketing Manager Do? --$tThe Marketing Management Process --$tThe Marketing Concept --$tMarketing and Society --$tMarketing Strategy --$tWhat Is Marketing Strategy? --$tWhat Is Our Mission? --$tAnalyzing Strategic Business Units --$tSelecting Marketing Strategies --$tCustomer Analysis --$tWhy Are Customers Important? --$tWho Are My Customers? --$tWhere Are My Customers? --$tWhen Do My Customers Buy? --$tWhat Do My Customers Want? --$tHow Do Customers Buy? --$tHow Does My Firm Become Customer Oriented? --$tMarket Segmentation and Product Differentiation --$tMass Marketing --$tMarket Segmentation --$tProduct Differentiation --$tMass Customization --$tMust Segmentation and Differentiation Always Go Together? --$tCompetitive Analysis and Product Positioning --$tWho Are Your Competitors? --$tWhat Are Your Relations With Your Competitors? --$tHow Do You Learn About Your Competitors? --$tWhere Do You Compete? --$tWhen Do You Compete? --$tHow Do You Compete? --$tHow Do You Position Your Product? --$tProduct Development and Testing --$tWhy Develop New Products? --$tSearch and Screening --$tRevenue and Cost Analysis --$tDevelopment and Testing --$tTest Marketing --$tCommercialization --$tManaging NPD --$tBrand Management --$tWhat Is A Brand? --$tBand Equity --$tBrand Strategy --$tBrand Quality --$tBrand Warranties and Service --$tExploiting the Brand Life Cycle --$tBrands In Decline --$tServices Marketing --$tNature of Services.
650 0 $aMarketing$xManagement.
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 17 $aMarketing.$2gtt
650 7 $aManagement$2gnd
650 7 $aMarketing$2gnd
650 7 $aMarketingmanagement$2gnd
700 1 $aParsons, Leonard J.
776 08 $iOnline version:$aDalrymple, Douglas J.$tBasic marketing management.$b2nd ed.$dNew York : Wiley, ℗♭2000$w(OCoLC)691009741
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/onix02/00268043.html
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