MARC record from Internet Archive

LEADER: 04167cam 22006014i 4500
001 ocm70698854
003 OCoLC
005 20220511212936.0
008 060720t20082008maua b 001 0 eng
006 m m
007 co g|| ||
010 $a 2006023229
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020 $a9780073529806$q(alk. paper)
020 $a007352980X$q(alk. paper)
020 $a0073324043
020 $a9780073324043
024 3 $a9780073529806
035 $a(OCoLC)70698854$z(OCoLC)970561832$z(OCoLC)988820388$z(OCoLC)989455700$z(OCoLC)1020570461$z(OCoLC)1034231283$z(OCoLC)1049119250$z(OCoLC)1099404284$z(OCoLC)1191293787$z(OCoLC)1198532290$z(OCoLC)1198542370$z(OCoLC)1200938195
050 00 $aHF5415.13$b.M369 2008
082 00 $a658.8$223
084 $aQP 600$2rvk
100 1 $aPerreault, William D.,$cJr.,$eauthor.
245 10 $aBasic marketing :$ba marketing strategy planning approach /$cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
250 $aSixteenth edition.
264 1 $aBoston :$bMcGraw-Hill/Irwin,$c[2008]
264 4 $c©2008
300 $a1 volume (various pagings) :$bcolor illustrations ;$c29 cm +$e1 CD-ROM (4 3/4 in.)
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $a"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."
504 $aIncludes bibliographical references and indexes.
520 $a"This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing."--Amazon.com.
505 00 $tMarketing's Value to Consumers, Firms and Society --$tMarketing Strategy Planning --$tFocusing Marketing Strategy with Segmentation and Positioning --$tEvaluating Opportunities in the Changing Marketing Environment --$tDemographic Dimensions of Global Consumer Markets --$tFinal Consumers and Their Buying Behavior --$tBusiness and Organizational Customers and Their Buying Behavior --$tImproving Decisions with Marketing Information --$tElements of Product Planning for Goods and Services --$tProduct Management and New- Product Development --$tPlace and Development of Channel Systems --$tDistribution Customer Service and Logistics --$tRetailers, Wholesalers, and Their Strategy Planning --$tPromotion- Introduction to Integrated Marketing Communications --$tPersonal Selling and Customer Service --$tAdvertising and Sales Promotion --$tPricing Objectives and Policies --$tPrice Setting in the Business World --$tImplementing and Controlling Marketing Plans: Evolution and Revolution --$tManaging Marketing's Link with Other Functional Areas --$tDeveloping Innovative Marketing Plans --$tEthical Marketing in Consumer-Oriented Societies: Appraisal and Challenges.
650 0 $aMarketing$xManagement.
650 6 $aMarketing$xGestion.
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aMarketingmanagement$2gnd
700 1 $aCannon, Joseph P.$c(Assistant professor of marketing),$eauthor.
700 1 $aMcCarthy, E. Jerome$q(Edmund Jerome),$eauthor.
776 08 $iOnline version:$aPerreault, William D.$tBasic marketing.$b16th ed.$dBoston : McGraw-Hill/Irwin, ©2008$w(OCoLC)894799010
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0617/2006023229.html
938 $aBaker & Taylor$bBKTY$c145.63$d145.63$i007352980X$n0006843559$sactive
938 $aBaker and Taylor$bBTCP$n2006023229
938 $aYBP Library Services$bYANK$n2516271
029 1 $aAU@$b000040521476
029 1 $aAU@$b000041584699
029 1 $aDEBBG$bBV021772863
029 1 $aNZ1$b10966866
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 67 OTHER HOLDINGS