| Record ID | ia:basicmarketingma09mcca |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/basicmarketingma09mcca/basicmarketingma09mcca_marc.xml |
| Download MARC binary | https://www.archive.org/download/basicmarketingma09mcca/basicmarketingma09mcca_meta.mrc |
LEADER: 01610cam 2200469 a 4500
001 ocm15999925
003 OCoLC
005 20100713170414.0
008 870904s1987 ilua b 001 0 eng
010 $a 86082823
040 $aDLC$cDLC$dOCL$dNLGGC$dBTCTA$dYDXCP$dOCLCG$dAU@
020 $a0256036497
020 $a9780256036497
020 $a0256060517 (disk)
020 $a9780256060515 (disk)
035 $a(OCoLC)15999925
050 0 $aHF5415.13$b.M369 1987
082 0 $a658.8$219
084 $a85.40$2bcl
100 1 $aMcCarthy, E. Jerome$q(Edmund Jerome)
245 10 $aBasic marketing :$ba managerial approach /$cE. Jerome McCarthy, William D. Perreault, Jr.
250 $a9th ed.
260 $aHomewood, Ill. :$bIrwin,$c1987.
300 $axviii, 749 p. :$bcol. ill. ;$c25 cm. +$e1 computer disk (5 1/4 in.)
440 4 $aThe Irwin series in marketing
500 $aSystem requirements for disk (version 1.0): IBM PC.
504 $aBibliography: p. 696-714.
500 $aIncludes indexes.
650 0 $aMarketing$xManagement.
650 17 $aMarketing.$2gtt
700 1 $aPerreault, William D.
938 $aBaker and Taylor$bBTCP$n86082823 //r892
938 $aYBP Library Services$bYANK$n144930
952 $a15999925$zDLC$bLIBRARY OF CONGRESS$hFull$iLCC$kDDC$u20081115
952 $a132577584$zJTC$bSHASTA PUB LIBR$hFull$iLCC$kDDC$u20100702
029 1 $aNLGGC$b065246888
029 1 $aNZ1$b3171751
029 1 $aAU@$b000005521700
029 1 $aAU@$b000005746656
029 1 $aAU@$b000023912465
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 302 OTHER HOLDINGS