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MARC record from Internet Archive

LEADER: 00779cam a2200241 a 4500
001 82127773
003 DLC
005 19841005000000.0
008 831028s1981 enka b 00110 eng
010 $a 82127773 //r84
020 $a0434923001 (pbk.) :$c£6.95
050 0 $aHF5415.3$b.W542 1981
082 0 $a658.8/342$219
100 10 $aWilliams, Keith C.
245 10 $aBehavioural aspects of marketing /$cKeith C. Williams.
260 0 $aLondon :$bHeinemann,$c1981.
300 $aix, 235 p. :$bill. ;$c24 cm.
500 $a"Published on behalf of the Institute of Marketing and the CAM Foundation."
504 $aIncludes bibliographies and index.
650 0 $aMotivation research (Marketing)
650 0 $aConsumers.
710 20 $aInstitute of Marketing.
710 20 $aCAM Foundation.