| Record ID | ia:behindbitsmanagi0000oppe |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/behindbitsmanagi0000oppe/behindbitsmanagi0000oppe_marc.xml |
| Download MARC binary | https://www.archive.org/download/behindbitsmanagi0000oppe/behindbitsmanagi0000oppe_meta.mrc |
LEADER: 00691cam a2200217 a 4500
001 98022384
003 DLC
005 19990111111343.8
008 980429s1998 mdu b 001 0 eng
010 $a 98022384
020 $a0761811702 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aP90$b.O66 1998
082 00 $a302.23$221
100 1 $aOppenheim, Frank M.,$d1925-
245 10 $aBehind the bits :$bmanaging the media maze /$cFrank M. Oppenheim, Helen C. Swift.
260 $aLanham :$bUniversity Press of America,$cc1998.
300 $aix, 226 p. ;$c22 cm.
504 $aIncludes bibliographical references (p. [195]-218) and index.
650 0 $aMass media.
700 1 $aSwift, Helen.