MARC record from Internet Archive

LEADER: 03421cam 2200649Ki 4500
001 9925203409601661
005 20150604070523.5
008 140130s2014 nyu f ab 001 0 eng d
020 $a9781606497043 (paperback)
020 $a1606497049 (paperback)
020 $z9781606497050 (e-book)
020 $z1606497057
035 $a(OCoLC)869462930
035 $a40025024202
035 $a(OCoLC)ocn869462930
040 $aGOC$cGOC$dYDXCP
050 4 $aHB72$b.M553 2014
082 04 $a174$223
100 1 $aMinton, Elizabeth A.,$eauthor.
245 10 $aBelief systems, religion, and behavioral economics :$bmarketing in multicultural environments /$cElizabeth A. Minton and Lynn R. Kahle.
250 $aFirst edition.
264 1 $aNew York, New York (222 East 46th Street, New York, NY 10017) :$bBusiness Expert Press,$c2014.
300 $axii, 143 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aEconomics collection,$x2163-7628
504 $aIncludes bibliographical references (pages 123-135) and index.
505 0 $aPreface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index.
520 3 $aReligion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.
650 0 $aEconomics$xReligious aspects.
650 0 $aEconomics$xPsychological aspects.
650 0 $aMulticulturalism in advertising.
650 0 $aConsumer behavior$xReligious aspects.
653 $areligion
653 $areligiosity
653 $areligious affiliation
653 $abelief systems
653 $aChristian
653 $aJew
653 $aMuslim
653 $aHindu
653 $aBuddhist
653 $aConfucianist
653 $aTaoist
653 $abehavioral economics
653 $aconsumer behavior
653 $adecision making
653 $amorality
653 $adonation behavior
653 $asustainability
653 $aholidays
700 1 $aKahle, Lynn R.,$eauthor.
776 08 $iOnline version:$aMinton, Elizabeth A.$tBelief systems, religion, and behavioral economics.$bFirst edition.$dNew York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014$z9781606497050$w(OCoLC)867482117
830 0 $aEconomics collection.$x2163-7628
947 $cBOOK$fBOOK-SOBM$g59.95$hCIRCSTACKS$lNULS$n282387$o150806$p56.95$q1$r31786102999890
980 $a40025024202