MARC record from Internet Archive

LEADER: 02214cam 22004094a 4500
001 9920368830001661
005 20150423125644.0
008 030627s2004 nyua b 001 0 eng
010 $a 2003014819
015 $aGBA3-Y4236
020 $a0071403299 (alk. paper)
029 1 $aUKM$bbA3Y4236
029 1 $aNLGGC$b250503069
035 $a(CSdNU)u272272-01national_inst
035 $a(OCoLC)51871111
035 $a(OCoLC)51871111
040 $aDLC$cDLC$dYDX$dUKM$dBAKER$dNLGGC$dOrPss
042 $apcc
049 $aCNUM
050 00 $aHD69.B7$bG738 2004
082 00 $a658.8/27$222
084 $a85.40$2bcl
100 1 $aGregory, James R.
245 14 $aThe best of branding :$bbest practices in corporate branding /$cJames R. Gregory.
260 $aNew York :$bMcGraw-Hill,$cc2004.
300 $axvi, 224 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aPreface: A word about CoreBrand -- Corporate Brands and the Bottom Line -- How Corporate Brands Add Value -- What Is CoreBrand Power? -- How Corporate Brands Contribute to Financial Performance -- Four Steps to a Better Branding Process -- Discovery -- Strategy -- Communications -- Management -- The 12 Best Practices in Corporate Branding ... Inside Some of America's Smartest Brands -- Have a Vision -- Create an Emotional Bond with Customers -- Live the Brand -- Create a Company Culture That Protects and Polishes Your Corporate Brand -- Align Your Brand with Your Business -- Be Bold -- Be Consistent -- Communicate Your Corporate Brand 360 Degrees -- Own Your Industry's Innovations -- Know How to Choose Your Next CEO -- Treasure Your Employees -- Build a Brand on a Budget -- The Worst of Corporate Branding.
650 0 $aBrand name products$xManagement$vCase studies.
650 0 $aBrand name products$xMarketing.
650 17 $aMerknamen.$2gtt
650 17 $aMerkartikelen.$2gtt
650 17 $aMarketing.$2gtt
938 $aBaker & Taylor$bBKTY$c39.95$d29.96$i0071403299$n0004086551$sactive
949 $aHD 69.B7 G738 2004$i31786102081988
994 $a92$bCNU
999 $aHD 69 .B7 G738 2004$wLC$c1$i31786102081988$d2/25/2012$e2/14/2012 $lCIRCSTACKS$mNULS$n5$rY$sY$tBOOK$u5/26/2006