MARC record from Internet Archive

LEADER: 03327cam 2200565 a 4500
001 ocm51270509
003 OCoLC
005 20201021080652.0
008 030428s2003 enkac 000 0 eng
040 $aUKM$beng$cUKM$dORE$dOCLCQ$dVRC$dBAKER$dYDXCP$dQ3H$dDEBBG$dHALAN$dTULIB$dBDX$dOCLCF$dOCLCQ$dCNGUL$dXFF$dMYUTM$dYT1$dUV1$dUZ0$dZ5A$dPHUST$dLND$dOCLCQ$dOCLCO$dOCLCQ$dCPO$dOCLCO$dOCLCQ$dDCT
015 $aGBA3Z5861$2bnb
019 $a1008321496
020 $a2880466970
020 $a9782880466978
035 $a(OCoLC)51270509$z(OCoLC)1008321496
050 4 $aNC1002.L63$bD69 2003
080 $a744.2
082 04 $a745.2$221
084 $aAP 17420$2rvk
084 $aQP 637$2rvk
084 $aJ534.4$2clc
100 1 $aDowdy, Clare.
245 10 $aBeyond logos :$bnew definitions of corporate identity /$cClare Dowdy.
260 $aMies ;$aHove :$bRotoVision,$c[2003?]
300 $a160 pages :$billustrations (some color), pors. (some color) ;$c30 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
505 00 $tBlurring Boundaries --$t451 [degree]F Store --$tFord Flexivity --$tGuinness Storehouse --$tVW Autostadt --$tVizzavi --$tWellbeing --$tConcorde --$tMotorola --$tAudi --$tVardforbundet --$tThe Guardians --$tManchester United --$tAllied Domecq --$tPost Office --$tAlpharma --$tNew Ambassadors --$tIsh --$tUS Air Force --$tHong Kong Post --$tNew Company Structure --$tThe Fourth Room Saffron --$tVenture 3 --$tWink Media --$tStockholm Design Lab --$tCDT --$tCuriosity --$tHosker Moore --$tKent Melia --$tViews --$tWally Olins --$tJarvis --$tMark Ritson.
520 1 $a"Corporate identity, the design and marketing buzz-phrase of the 80s and 90s, has undergone a revolution in the last five years." "Now the talk is of branding. With the growth of globalisation and the increasing realisation among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges." "Arranged in thematic chapters with an introduction, Beyond Logos identifies and deconstructs the kind of corporate move that turns a footwear store into a 'cathedral' and a cigarette brand into a smoker's retreat." "Beyond Logos tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas."--Jacket.
650 0 $aCorporate image.
650 0 $aCommercial art.
650 4 $aLogography.
650 6 $aEntreprises$xImage.
650 6 $aArt publicitaire.
650 7 $aCommercial art.$2fast$0(OCoLC)fst00869331
650 7 $aCorporate image.$2fast$0(OCoLC)fst00879659
650 7 $aCorporate Identity$2gnd
650 7 $aFirmenzeichen$2gnd
938 $aBaker & Taylor$bBKTY$c40.00$d30.00$i2880466970$n0004086361$sactive
938 $aBrodart$bBROD$n02905930$c$40.00
938 $aYBP Library Services$bYANK$n1950951
029 1 $aAU@$b000024603078
029 1 $aAU@$b000026739637
029 1 $aDEBBG$bBV017749258
029 1 $aNZ1$b7386506
029 1 $aUNITY$b090342275
029 1 $aYDXCP$b1950951
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 193 OTHER HOLDINGS