MARC record from Internet Archive

LEADER: 03942cam 2200817 a 4500
001 ocn567008079
003 OCoLC
005 20180828013303.0
008 110609s2010 njua b 001 0 eng
010 $a 2011411193
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015 $aGBB067158$2bnb
016 7 $a015566242$2Uk
019 $a669117693
020 $a9780470598887$q(hbk.)
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020 $z9780470877609$q(ebk.)
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035 $a(OCoLC)567008079$z(OCoLC)669117693
042 $alccopycat
050 00 $aHF5415.1265$b.N35 2010
082 04 $a658.87202854678$222
084 $aF713.3$2clc
100 1 $aNalty, Kevin H.
245 10 $aBeyond viral :$bhow to attract customers, promote your brand, and make money with online video /$cKevin H. Nalty.
260 $aHoboken, N.J. :$bWiley,$c℗♭2010.
300 $axx, 282 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aThe new rules of social media series
504 $aIncludes bibliographical references and index.
505 0 $aThe least a marketer needs to know -- Flavors of video: from skateboarding cats to pro -- Viral video is dead -- Video's role in the marketing funnel -- The most visceral form of social media -- Inside YouTube -- Agencies searching for role -- Learning from online-video "stars" -- Marketing via Webstars -- Paid video advertising -- Measuring ROI and performance of online video -- Video and search engine optimization -- How to get popular on YouTube -- Can you make money from online video? -- Guerrilla video for entrepreneurs and cause-related marketing -- Learning from Obama Girl / by Ben Relles -- Insider information: behind the curtain -- The future of online video.
520 $aNalty provides proven, practical ways to promote your product or service using the most visceral form of social media - online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online.
650 0 $aViral marketing.
650 0 $aInternet videos.
650 7 $aViral marketing.$2cct
650 7 $aInternet videos.$2cct
650 7 $aInternet videos.$2fast$0(OCoLC)fst01742417
650 7 $aViral marketing.$2fast$0(OCoLC)fst01200110
650 7 $aOnline-Marketing$2gnd
650 7 $aViral Marketing$2gnd
650 7 $aVideoportal$2gnd
650 7 $aYouTube$2gnd
650 7 $aInternet marketing.$2sears
650 7 $aVideo recordings$xEconomic aspects.$2sears
650 7 $aElectronic commerce$xSocial aspects.$2sears
650 7 $aBusiness and Management.$2eflch
655 7 $aInternet videos.$2fast$0(OCoLC)fst01750214
655 7 $aInternet videos.$2lcgft
655 4 $aNonfiction.
830 0 $aNew rules of social media series.
880 $6500-00/$1$aœ̄ ̃Ø̌:̄How to Attract Customers, Promote Your Brand, and Make Money with Online Video.
938 $aBrodart$bBROD$n11584572$c$24.95
938 $aBaker and Taylor$bBTCP$nBK0008838205
938 $aCoutts Information Services$bCOUT$n12340945
938 $aYBP Library Services$bYANK$n3373767
938 $aBlackwell Book Service$bBBUS$nR3866091$c$24.95
029 1 $aAU@$b000046069807
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029 1 $aCHBIS$b006163048
029 1 $aCHNEW$b000541447
029 1 $aCHVBK$b035829559
029 1 $aCHVBK$b171782976
029 1 $aHEBIS$b261394681
029 1 $aNZ1$b13605105
029 1 $aUNITY$b121852652
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 200 OTHER HOLDINGS