MARC record from Internet Archive

LEADER: 04476cam 2200661 a 4500
001 ocm28419965
003 OCoLC
005 20100330162707.0
008 930615s1993 nyu b 001 0 eng
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050 00 $aHD9696.C64$bI48317 1993
082 00 $a338.7/61004/0973$220
084 $a83.67$2bcl
100 1 $aCarroll, Paul,$d1957-
245 10 $aBig blues :$bthe unmaking of IBM /$cby Paul Carroll.
250 $a1st ed.
260 $aNew York :$bCrown Publishers,$cc1993.
300 $avii, 375 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 370) and index.
530 $aAlso issued online.
520 1 $a"With the introduction of the IBM PC in the early 1980s, IBM stood poised to extend its dominance of the computer industry well into the twenty-first century." "The meteoric rise of competitors like Microsoft, Apple, Intel, Compaq, Sun, and others derailed IBM's dream of controlling the future. Tens of thousands of IBM employees consequently lost their jobs, their retirement hopes, and their security. And investors saw their savings shrivel." "In Big Blues, Wall Street Journal reporter Paul Carroll attributes IBM's downfall mainly to a lethal combination of corporate hubris, inflexibility, and an inability to understand what was happening in the computer marketplace. While tracing every misstep by this corporate giant and its leaders, Carroll fills Big Blues with behind-the-scenes revelations and entertaining anecdotes about major players in the computer and software industries such as IBM chieftain John F. Akers, and rivals Bill Gates, Steve Jobs, Mitch Kapor and others. The result is the riveting inside story of the people and the policies that knocked IBM from its pedestal as a golden symbol of American corporate might." "In its depiction of how IBM's advantages became its handicaps, Big Blues tells one of the most instructive and important business stories of our time."--BOOK JACKET.
610 20 $aInternational Business Machines Corporation$xHistory.
650 0 $aComputer industry$zUnited States$xHistory.
650 7 $aEmpresas multinacionais$2larpcal
650 17 $aIBM.$2gtt
650 17 $aComputerindustrie.$2gtt
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/random056/93005421.html
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