MARC record from Internet Archive

LEADER: 02284cam 2200301M 4500
001 ocn808089078
003 OCoLC
005 20201126052319.0
008 050112e200410uuenk o 000 0 eng d
006 m o d
007 cr |n|||||||||
040 $aBIP US$beng$epn$cS4S$dOCLCQ$dOKU
020 $a9781861975683
020 $a1861975686$q(Trade Paper)
035 $a(OCoLC)808089078
037 $b00325097
100 1 $aJones, Robert,$d1957 August 31-$eauthor.
245 10 $aBig Idea.
260 $aLondon :$bProfile Books Limited$c2004$aNorth Pomfret :$bTrafalgar Square Publishing [distributor]
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
520 8 $aAnnotation$bToday's marketplace is a war of ideas. Unless you stand for something you won't stand out. Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So the war in the marketplace will be a war of ideas. The Big Idea maps this new territory and shows how big ideas make great companies. Unlike business models or the catchphrases of management gurus, a big idea is emotional. And unlike corporate ideologies, vision or brand, it is shared between customers and employees alike. Companies who have distinguished themselves with a big idea include: Virgin (not British Airways) John Lewis (not Debenhams) Apple (not IBM) Ikea (not MFI) Orange (not Cellnet) Customers don't just buy from these companies, they buy into them - they choose them not through economic logic, but emotional logic. As products and services become more and more similar, emotional logic will become the single most important business driver. The benefits of appealing to it can already be seen: Orange has a much lower turnover of customers than Cellnet and Ikea operates in over 23 countries while MFI only does business in Britain. A big idea isn't just a cute thing to have: it's the spark that makes places thrive while others just exist.
521 $aTrade$bProfile Books Limited.
856 40 $3Books24x7$uhttp://www.books24x7.com/marc.asp?bookid=22064
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 33 OTHER HOLDINGS