MARC record from Internet Archive

LEADER: 05319cam a22007094a 4500
001 ocm63297596
003 OCoLC
005 20191109072346.9
008 060126s2006 nyu b 001 0 eng
010 $a 2006002362
040 $aDLC$beng$cDLC$dBAKER$dC#P$dNLGGC$dVP@$dIG#$dYDXCP$dBTCTA$dCOO$dOCLCQ$dCQU$dOCLCQ$dBDX$dCHVBK$dOCLCQ$dNTEPP$dOCLCO$dAUHCL$dSNC$dXBE$dOCLCQ$dOCLCF$dCCH$dOCLCQ$dOCLCO$dROB$dLKC$dOCLCO$dCPO$dOCLCO$dLMJ$dBDP
019 $a225147318
020 $a0814473555
020 $a9780814473559
024 3 $a9780814473559
029 1 $aAU@$b000040077475
029 1 $aAU@$b000055028362
029 1 $aCHDSB$b004071573
029 1 $aCHVBK$b124022782
029 1 $aIG#$b0814473555
029 1 $aIG#$b9780814473559
029 1 $aNZ1$b10672952
029 1 $aYDXCP$b2381529
035 $a(OCoLC)63297596$z(OCoLC)225147318
042 $apcc
050 00 $aHD30.37$b.F59 2006
055 4 $aHD30.37$bF59
082 00 $a659.2$222
084 $a54.84$2bcl
049 $aMAIN
100 1 $aFlynn, Nancy,$d1956-
245 10 $aBlog rules :$ba business guide to managing policy, public relations, and legal issues /$cNancy Flynn.
260 $aNew York :$bAMACOM, American Management Association,$c©2006.
300 $axii, 226 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 199-214) and index.
505 0 $aThe case for strategic blog management -- Why blog rules? -- Blogs pose unprecedented risks to business -- Start with a clear objective: why blog? -- Proceed with caution: self-assessment for would-be business bloggers -- Legal risks and regulatory rules in the blogosphere: why every employer must establish blog policies and procedures -- Treat blog posts as business records -- Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers -- Shhh! Blogs put trade secrets and confidential information at risk -- Blog best practices for public companies and regulated firms -- Designing and implementing effective blog rules and policies -- Use written blog rules and policy to control content, maximize compliance, and reduce liabilities -- Communication is key to compliance: train, train, and train some more -- The blog is all about content -- Content can make-or break-your blog and your business -- Managing and editing writers' posts and readers' comments -- Blog etiquette, or netiquette : twelve tips for help maximize civil discourse -- Battling comment spam and splog -- Blog backlash: employers fight back with lawsuits and pink slips -- Employee-bloggers beware 1: Blogging can get you fired! -- Employee-bloggers beware 2: Blogging can get you sued! -- How to blog without getting fired: eight tips for bloggers who want to keep their jobs and stay out of court -- Public relations in the blogosphere : telling your story, recruiting customer evangelists, positioning CEO bloggers -- The rules of engagement have changed : blogs make it harder to control your message and your brand -- Spreading the word and selling the brand through customer evangelists and brand bloggers -- Positioning the CEO-blogger as opinion leader -- Managing your reputation in the blogosphere -- You've been blogged: how to prepare for-and respond to-an attack in the blogosphere -- Best practices help keep blog storms at bay -- Putting business blogs to work: IBM and Edelman share blog secrets, strategies, and success stories -- Q & A with IBM : blog central keeps IBM employees at the forefront of technology -- IBM's blogging policy and guidelines -- Q & A with Edelman -- Edelman's principles and code of conduct : maintaining a weblog -- Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact -- Appendix B: Sample blog policies.
520 $aWith over 40,000 new blogs created daily, blogging is changing the shape of business and personal communications. This companion to E-Mail Rules and Instant Messaging Rules covers the legal and business risks of corporate blogs, employee rights, regulatory issues and more, and includes best-practice policies to help companies use this effective tool safely.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aBusiness communication$xBlogs.
650 0 $aCustomer relations$xTechnological innovations.
650 0 $aBlogs.
650 0 $aCorporate culture.
650 7 $aBlogs.$2fast$0(OCoLC)fst01429931
650 7 $aBusiness communication$xBlogs.$2fast$0(OCoLC)fst01750632
650 7 $aCorporate culture.$2fast$0(OCoLC)fst00879624
650 7 $aWeblog.$2idsbb
650 7 $aKommunikation$xUnternehmen.$2idsbb
650 7 $aUnternehmen$xKommunikation.$2idsbb
655 7 $aBlogs.$2fast$0(OCoLC)fst01692825
655 7 $aBlogs.$2lcgft
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip067/2006002362.html
938 $aBaker & Taylor$bBKTY$c19.95$d14.96$i0814473555$n0006654025$sactive
938 $aBrodart$bBROD$n05084083$c$19.95
938 $aBaker and Taylor$bBTCP$nBK0006968305
938 $aIngram$bINGR$n9780814473559
938 $aYBP Library Services$bYANK$n2381529
994 $a92$bERR
976 $a31927000624186