MARC record from Internet Archive

LEADER: 03263cam 2200769 a 4500
001 ocm26858112
003 OCoLC
005 20181220204401.0
008 920930s1993 mau b 001 0 eng
010 $a 92033483
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020 $a9781557864147
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050 00 $aHD62.4$b.R53 1993
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084 $a83.83$2bcl
084 $aQP 680$2rvk
084 $aQP 305$2rvk
100 1 $aRicks, David A.
245 10 $aBlunders in international business /$cDavid A. Ricks.
260 $aCambridge, Mass., USA :$bBlackwell Business,$c1993.
300 $aix, 172 pages ;$c22 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aBusiness
504 $aIncludes bibliographical references (pages 161-164) and indexes.
505 0 $aIntroduction -- Production -- Names -- Marketing -- Translation -- Management -- Strategic management -- Other areas of international business -- Lessons learned.
520 $aAims to increase students' understanding of international business by examining the mistakes that others have made, when introducing products to other countries. The examples featured show how different words can translate, often with hilarious results.
650 0 $aInternational business enterprises$xManagement$vCase studies.
650 0 $aBusiness failures$vCase studies.
650 6 $aEntreprises multinationales$xGestion$vCas, E tudes de.
650 6 $aEntreprises en difficulte $vCas, E tudes de.
650 7 $aBusiness failures.$2fast$0(OCoLC)fst00842694
650 7 $aInternational business enterprises$xManagement.$2fast$0(OCoLC)fst00976812
650 17 $aInternationale ondernemingen.$2gtt
650 17 $aFaillissement.$2gtt
650 7 $aFehler$2gnd
650 7 $aInternationales Marketing$2gnd
650 7 $acommerce international$xentreprise multinationale.$2rero
653 0 $aInternational business$aManagement
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
655 4 $aCase studies.
830 0 $aQi ye ren dong nao xi lie.$pBlackwell.
856 41 $3Table of contents$uhttp://www.gbv.de/dms/hbz/toc/ht004967238.PDF
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948 $hHELD BY P4A - 683 OTHER HOLDINGS