MARC record from Internet Archive

LEADER: 03941cam 2200613Ii 4500
001 ocn920869678
003 OCoLC
005 20221004061907.0
008 150909t20162016vaua b 001 0 eng d
010 $a 2015915548
040 $aYDXCP$beng$cYDXCP$dGK8$dOCLCQ$dZAC$dBDX$dOCLCF$dQBX$dNDS$dZWZ$dJQM$dUKMGB$dOCLCO
015 $aGBB627608$2bnb
016 7 $a017750018$2Uk
020 $a9781938548482$q(paperback)
020 $a1938548485$q(paperback)
020 $z9781938548494 (ePUB)
020 $z9781938548505 (ePDF)
020 $z9781938548611 (Kindle)
035 $a(OCoLC)920869678
037 $a1401399$bQBI
050 4 $aHF6146.I58$bA43 2016
082 04 $a658.872$223
100 1 $aAmadio, Kalynn,$eauthor.
245 14 $aThe boomer's ultimate guide to social media marketing :$blearn how to navigate the digital highway /$cKalynn Amadio.
246 30 $aSocial media marketing :$blearn how to navigate the digital highway
264 1 $aPalmyra, VA :$bMaven House Press,$c[2016]
264 4 $c©2016
300 $axiii, 177 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 169-174) and index.
505 0 $aPreface: How this book is organized -- Introduction: Plan your trip -- Highlights: Why use social media -- Best of: How smart businesses are succeeding -- Before you leave: Navigating the digital highway -- Itineraries: The most important social media destinations -- Understanding the language of social media -- Learning social media etiquette -- Transporting content and time management -- Managing your sharing frequency and measuring success -- How to get the most out of this book -- Hit the road -- Appendix A: Setting up your social media accounts -- Appendix B: Marketing action plan template -- Appendix C: Additional resources.
520 $aAre you a baby boomer business professional struggling to make sense of social media? Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social media. You'll see that it's fun to use social media to build your business when you have the right guide showing you the way. This book will show you: which six social media websites you should be using; what to say and how to say it to build a vibrant community that listens to you; how to identify your ideal prospects and find them on social media sites; how to create and deliver content effectively; how to develop a social media marketing strategy, including a personalized Marketing Action Plan; and how to have fun on the journey while gaining mastery over the medium. Like a travel guide, the book gives you a good overview of each social media destination, important insider tips to make your stay more enjoyable, and suggested itineraries to make travel easier as you become acclimated to the new environment. Finally, the book includes step-by-step instructions on how to set up accounts with each social media destination when you're ready to begin your journey.
650 0 $aSocial media.
650 0 $aDirect marketing.
650 0 $aInternet marketing.
650 6 $aMédias sociaux.
650 6 $aMarketing direct.
650 6 $aMarketing sur Internet.
650 7 $asocial media.$2aat
650 7 $aDirect marketing.$2fast$0(OCoLC)fst00894544
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aSocial media.$2fast$0(OCoLC)fst01741098
650 7 $aMédias sociaux.$2ram
650 7 $aMarketing direct.$2ram
650 7 $aMarketing digital.$2ram
938 $aYBP Library Services$bYANK$n12520365
938 $aBrodart$bBROD$n113430752
938 $aQuality Books, Inc.$bQUAL$nqbs01401399
029 1 $aZWZ$b193811030
029 1 $aUKMGB$b017750018
994 $aZ0$bGTX
948 $hNO HOLDINGS IN GTX - 75 OTHER HOLDINGS