MARC record from Internet Archive

LEADER: 02189cam a2200289 a 4500
001 2011029938
003 DLC
005 20120520080713.0
008 110715s2012 nju b 001 0 eng
010 $a 2011029938
020 $a9781118113363 (hardback : acid-free paper)
020 $a1118113365 (hardback : acid-free paper)
035 $a(OCoLC)ocn726822395
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dBWX$dCDX$dDLC
042 $apcc
050 00 $aHF5415.12615$b.D66 2012
082 00 $a658.8001/9$223
100 1 $aDooley, Roger,$d1952-
245 10 $aBrainfluence :$b100 ways to persuade and convince consumers with neuromarketing /$cRoger Dooley.
260 $aHoboken, N.J. :$bJohn Wiley,$cc2012.
300 $axviii, 286 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 265-277).
520 $a"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"--$cProvided by publisher.
650 0 $aNeuromarketing.
650 0 $aMarketing$xPsychological aspects.
650 0 $aAdvertising$xPsychological aspects.
650 0 $aConsumers$xPsychology.