MARC record from Internet Archive

LEADER: 03583cam 22009734a 4500
001 ocm51059056
003 OCoLC
005 20100824143042.0
008 021119s2003 enkab b 001 0 eng
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050 00 $aHD69.B7$bL55 2003
082 00 $a658.8/34/083$221
084 $a85.40$2bcl
100 1 $aLindström, Martin,$d1970-
245 10 $aBrandchild :$bremarkable insights into the minds of today's global kids and their relationships with brands /$cMartin Lindstrom with Patricia B. Seybold.
260 $aLondon ;$aSterling, VA :$bKogan Page,$c2003.
300 $axxviii, 321 p. :$bill., maps ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aBrand name products.
650 0 $aChild consumers.
650 0 $aAdvertising and children.
650 0 $aMarketing research.
650 17 $aMerknamen.$2gtt
650 17 $aKinderen.$2gtt
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650 6 $aProduits de marque.
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650 6 $aPublicité et enfants.
650 6 $aMarketing$xRecherche.
650 7 $aRecherche en marketing$2rasuqam
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650 7 $aPréadolescent$2rasuqam
650 17 $aProduit de marque$2rasuqam
650 7 $aPublicité$2rasuqam
700 1 $aSeybold, Patricia B.
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