MARC record from Internet Archive

LEADER: 03443cam 2200613 i 4500
001 ocn823552778
003 OCoLC
005 20200815065528.0
008 130417s2013 enkc 001 0deng
010 $a 2013414055
040 $aDLC$beng$erda$cDLC$dUKMGB$dOCLCO$dYDXCP$dCDX$dOCLCF$dAU@$dNZROP
015 $aGBB2C9765$2bnb
016 7 $a016236728$2Uk
019 $a859187915$a881375396
020 $a9781908739780
020 $a1908739789
035 $a(OCoLC)823552778$z(OCoLC)859187915$z(OCoLC)881375396
042 $apcc
043 $ae-uk---
050 00 $aHC252.5.A2$bV35 2013
082 00 $a338/.04092241$223
100 1 $aVallance, Charles.
245 14 $aThe branded gentry :$bhow a new era of entrepreneurs made their names /$cCharles Vallance & David Hopper.
264 1 $aLondon :$bElliott and Thompson Limited,$c2013.
300 $a312 pages :$bports. ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
520 $aEvery era has its gentry: wealth, authority and power are seldom static for long. Once, whiskered industrialists challenged the landed gentry for social ascendancy. Then, in the 20th century, came a new era of entrepreneurs, who made their names by making their names into brands. This is a book about 13 such individuals; from Johnnie Boden to Julian Richer; from Lord Sainsbury to Paul Smith; from Emma Bridgewater and John Hegarty to Robert Hiscox and others. Remarkable men and women, from a sweeping range of industries: pioneers of modern enterprise. The authors take us on a colorful, illuminating journey, described through 13 compelling portraits, covering grand philosophies and shrewd strategies, the lessons of success (and failure) and the dramas and difficulties on the way. The book will appeal to general readers interested in finding out more about the people behind the brands, as well as those of an entrepreneurial spirit who want to know how others got to the top and what is involved when you have your name above the door.
505 0 $aLord Bell of Belgravia -- Johnnie Boden -- Emma Bridgewater -- Jackie Cooper -- Sir James Dyson -- Sir John Hegarty -- Robert Hiscox -- Tony Laithwaite -- David Armstrong-Jones, Viscount Linley -- Julian Richer -- Lore Sainsbury of Preston Candover, KG -- Sir Paul Smith -- Jonathan Warburton.
650 0 $aBusinesspeople$zGreat Britain$vInterviews.
650 0 $aEntrepreneurship$zGreat Britain.
650 0 $aBranding (Marketing)$zGreat Britain.
650 0 $aSuccess in business$zGreat Britain.
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aBusinesspeople.$2fast$0(OCoLC)fst00842980
650 7 $aEntrepreneurship.$2fast$0(OCoLC)fst00912787
650 7 $aSuccess in business.$2fast$0(OCoLC)fst01137062
651 7 $aGreat Britain.$2fast$0(OCoLC)fst01204623
655 7 $aInterviews.$2fast$0(OCoLC)fst01423832
700 1 $aHopper, David,$d1954-
938 $aYBP Library Services$bYANK$n10099957
938 $aCoutts Information Services$bCOUT$n24325479
029 1 $aUNITY$b128366168
029 1 $aNZ1$b14847017
029 1 $aUKPMH$b128366168
029 1 $aUKDEL$b128366168
029 1 $aUKDOR$b128366168
029 1 $aCBK$b128366168
029 1 $aAU@$b000051946998
029 1 $aUKMGB$b016236728
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 53 OTHER HOLDINGS