| Record ID | ia:brandfailurestru0000haig |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/brandfailurestru0000haig/brandfailurestru0000haig_marc.xml |
| Download MARC binary | https://www.archive.org/download/brandfailurestru0000haig/brandfailurestru0000haig_meta.mrc |
LEADER: 00751cam a22002651a 4500
001 334839
005 20060214154917.0
008 030116r20052003enk f 000 0 eng
035 $a62131379
040 $aUKM$beng$cUKM$dXIM
015 $aGBA542089$2bnb
016 7 $a013200234$2Uk
020 $a0749444339
042 $aukblsr
090 $aHD69.B7$bH345 2005
049 $aXIMM
100 1 $aHaig, Matt.
245 10 $aBrand failures :$bthe truth about the 100 biggest branding mistakes of all time /$cMatt Haig.
260 $aLondon :$bKogan Page,$c2005.
300 $axii, 260 p. ;$c22 cm.
500 $aOriginally published: 2003.
650 0 $aBrand name products$xMarketing
650 0 $aBrand loyalty.
650 0 $aBrand choice.
994 $aC0$bXIM