| Record ID | ia:brandleadership00aake |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/brandleadership00aake/brandleadership00aake_marc.xml |
| Download MARC binary | https://www.archive.org/download/brandleadership00aake/brandleadership00aake_meta.mrc |
LEADER: 00922cam 2200277ia 4500
001 ocm43083468
005 20000329144110.0
008 991214s2000 nyua b 001 0 eng
010 $a99089668
020 $a0684839245
040 $aDLC$cDLC$dC#P
042 $apcc
043 $an-us---
049 $aMIAA
050 00 $aHD69.B7$bA215 2000
100 1 $aAaker, David A
245 10 $aBrand leadership /$cDavid A. Aaker, Erich Joachimsthaler
260 $aNew York :$bFree Press,$cc2000
300 $axii, 351 p. :$bill. ;$c25 cm
504 $aIncludes bibliographical references (p. 331-335) and index
650 0 $aBrand name products$zUnited States$xManagement
700 1 $aJoachimsthaler, Erich,$d1956-
907 $a.b2763405x$b05-07-02$c03-29-00
998 $akngl$b05-08-00$cm$da$e-$feng$gnyu$h0$i1
947 $aupd kts
945 $g1$i35054023508217$j0$lkngli$o $p$0.00$q $r $s-$t0$u2$v3$w0$x0$y.i36022767$z05-08-00