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MARC record from Internet Archive

LEADER: 01494cam 22003734a 4500
001 9920532380001661
005 20150423130500.0
008 040319s2005 enka b 001 0 eng
015 $aGBA4-X9899
020 $a1852524626 (pbk.) :$c℗Đ14.99
020 $a9781852524623 (pbk.)
029 1 $aYDXCP$b100395351
035 $a(CSdNU)u298234-01national_inst
035 $a(OCoLC)56456665
035 $a(OCoLC)56456665
040 $aUKM$cUKM$dNDD$dDAY$dYDXCP
042 $apcc
049 $aCNUM
050 $aHD69.B7$bB535 2005
082 04 $a658.827$222
100 1 $aBlake-Coleman, B. C.$q(Barrie Charles),$d1947-
245 10 $aBrand names and product dynasties :$blessons in retrospect /$cBarrie Blake Coleman.
260 $aCirencester :$bManagement Books 2000,$c2005.
300 $a212 p. :$bill. ;$c21 cm.
500 $a"The origins, enterprise and branding rationale behind the naming and promotion of more than two hundred famous brands and products."
504 $aIncludes bibliographical references (p. 204-206) and index.
650 0 $aBrand name products.
938 $aYBP Library Services$bYANK$n100395351
947 $fSOBM-MKT$hCIRCSTACKS$p$67.54$q2
949 $aHD 69.B7 B535 2005$i31786102170690
949 $aHD 69.B7 B535 2005$i31786102171052
994 $a92$bCNU
999 $aHD 69 .B7 B535 2005$wLC$c1$i31786102170690$lCIRCSTACKS$mNULS$rY$sY $tBOOK$u5/22/2007
999 $aHD 69 .B7 B535 2005$wLC$c2$i31786102171052$lCIRCSTACKS$mNULS$rY$sY $tBOOK$u5/22/2007