| Record ID | ia:brandnewchinaadv0000wang |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/brandnewchinaadv0000wang/brandnewchinaadv0000wang_marc.xml |
| Download MARC binary | https://www.archive.org/download/brandnewchinaadv0000wang/brandnewchinaadv0000wang_meta.mrc |
LEADER: 01419cam a2200337 a 4500
001 2007027501
003 DLC
005 20090827103410.0
008 070705s2008 maua b 001 0 eng
010 $a 2007027501
015 $aGBA790754$2bnb
016 7 $a014276261$2Uk
020 $a9780674026803 (cloth : alk. paper)
020 $a0674026802 (cloth : alk. paper)
035 $a(OCoLC)ocn153598416
035 $a(OCoLC)153598416$z(OCoLC)154669188$z(OCoLC)181069087
040 $aDLC$cDLC$dBAKER$dBTCTA$dYDXCP$dC#P$dUKM$dOCLCA$dVP@$dNLGGC$dDLC
043 $aa-cc---
050 00 $aHF5813.C5$bW37 2008
082 00 $a659.10951$222
084 $a85.40$2bcl
100 1 $aWang, Jing,$d1950-
245 10 $aBrand new China :$badvertising, media, and commercial culture /$cJing Wang.
260 $aCambridge, Mass. :$bHarvard University Press,$c2008.
300 $axiii, 411 p. :$bill. ;$c22 cm.
504 $aIncludes bibliographical references (p. 357-392) and index.
505 0 $aLocal content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
650 0 $aAdvertising$zChina.
650 0 $aMarketing$zChina.
650 0 $aBrand name products$zChina.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0722/2007027501.html