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MARC record from Internet Archive

LEADER: 01549cam 22004575a 4500
001 ocm50176235
003 OCoLC
005 20220802215825.0
008 020715s2001 ie af b 001 0 eng
040 $aUKM$beng$cUKM$dOCLCQ$dOCLCF$dEUX$dOCLCQ$dOCLCO$dUV1$dOCLCO
015 $aGBA246760$2bnb
020 $a1842180258
020 $a9781842180259
035 $a(OCoLC)50176235
050 4 $aHD69.B7$bL87
092 $aHD69.B7L87 2001
100 1 $aLury, Giles.
245 10 $aBrandwatching :$blifting the lid on branding /$cGiles Lury.
250 $a[2nd ed., rev. and enl.].
260 $aDublin :$bBlackhall Pub.,$c2001.
300 $axiii, 177 pages, 4 pages of plates :$billustrations (some color) ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aPrevious edition: 1998.
504 $aIncludes bibliographical references and index.
650 0 $aBrand name products.
650 0 $aAdvertising$xBrand name products.
650 0 $aTrademarks.
650 6 $aProduits de marque.
650 6 $aProduits de marque$xPublicité.
650 6 $aMarques de commerce.
650 7 $atrademarks.$2aat
650 7 $aAdvertising$xBrand name products.$2fast$0(OCoLC)fst00797554
650 7 $aBrand name products.$2fast$0(OCoLC)fst00837883
650 7 $aTrademarks.$2fast$0(OCoLC)fst01153892
029 1 $aAU@$b000023762405
029 1 $aNZ1$b7039444
029 1 $aUNITY$b048061360
994 $aZ0$bIME
948 $hNO HOLDINGS IN IME - 8 OTHER HOLDINGS