MARC record from Internet Archive

LEADER: 03756cam 22005654a 4500
001 ocm43615582
003 OCoLC
005 20191201205424.0
008 000229s2000 nyua b 001 0 eng
010 $a 00027519
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019 $a43718139$a44483873$a911220166
020 $a047138433X$q(cloth ;$qalk. paper)
020 $a9780471384335$q(cloth ;$qalk. paper)
035 $a(OCoLC)43615582$z(OCoLC)43718139$z(OCoLC)44483873$z(OCoLC)911220166
042 $apcc
050 00 $aHF5415.13$b.B677 2000
082 00 $a658.8$221
084 $a85.40$2bcl
245 00 $aBreaking compromises :$bopportunities for action in consumer markets from the Boston Consulting Group /$cedited by Michael J. Silverstein and George Stalk, Jr.
260 $aNew York :$bWiley,$c2000.
300 $axii, 227 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $tBreaking Compromises /$rGeorge Stalk, Jr., David Pecaut, Benjamin Burnett --$tOperating Efficiency --$tDon't Get Trapped in the Skills Gap /$rDavid C. Edelman, Jeff Levitan --$tMake in a Week What You Sell in a Week /$rNeil S. Fiske --$tPrice by Design, Not by Default /$rMichael Grindfors, Matthew A. Krentz, Henry M. Vogel --$tBuilding Partnerships Through Discovery /$rRebekah Padgett, Philip Siegel --$tWhen to Deconstruct /$rDavid C. Edelman, Dieter Heuskel --$tStarting Fresh: Taking a Value Approach to Costs /$rKatrina Helmkamp, Jacques Chapuis --$tThe Power of Direct Store Delivery /$rMarin Gjaja, Henry M. Vogel --$tRetailing --$tReinvigorating the Core: The Retailer's Challenge /$rFelix Barber --$tCapturing the Missing $30 Billion /$rRichard Lesser, Cynthia R. Cotney --$tInner Cities Are the Next Retailing Frontier /$rMichael E. Porter, Mark Blaxill, Jean Mixer --$tLevels of the Game in Frequency Marketing /$rTracey Breazeale, Thierry Chassaing --$tA Frontline Without Limits /$rAnthony Miles, Yves Morieux --$tSystematic Value Creation in Retail /$rMatthew A. Krentz, Kevin Waddell --$tMarketing and Selling --$tFrom Lone Rangers to the New Selling Elite /$rCarlos Costa, Lindy Hirschsohn, Anthony Pralle --$tThe Research Advantage: The Marketplace Meets Management /$rJeannine Bergers Everett --$tGive Us Your Tired, Your Poor, Your Neglected Customers /$rDean Nelson --$tTo Your Health /$rFelix Barber --$tThe Consumer --$tSegmenting for Innovation /$rJeannine Bergers Everett, Philip Siegel --$tWinning a Segment-of-One at a Time /$rDavid C. Edelman, Saba Malak.
650 0 $aMarketing$xManagement.
650 0 $aConsumer behavior.
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 17 $aMarketing.$2gtt
650 17 $aConsumentengedrag.$2gtt
700 1 $aSilverstein, Michael J.
700 1 $aStalk, George,$d1951-
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/onix06/00027519.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0707/00027519-b.html
938 $aBaker and Taylor$bBTCP$n00027519
938 $aIngram$bINGR$n9780471384335
938 $aYBP Library Services$bYANK$n100201445
029 1 $aAU@$b000021373616
029 1 $aAU@$b000021417627
029 1 $aAU@$b000021608405
029 1 $aNLGGC$b191972703
029 1 $aNZ1$b5565008
029 1 $aYDXCP$b100201445
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 177 OTHER HOLDINGS