| Record ID | ia:businessmarketin0000palm |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/businessmarketin0000palm/businessmarketin0000palm_marc.xml |
| Download MARC binary | https://www.archive.org/download/businessmarketin0000palm/businessmarketin0000palm_meta.mrc |
LEADER: 02739cam 2200529Mi 4500
001 ocm59407938
003 OCoLC
005 20210128100437.0
008 050424s1999 enka b 001 0 eng d
040 $aUKV3G$beng$cUKV3G$dYDXCP$dUKM$dDGU$dOCLCF$dOCLCO$dOCLCQ$dI8M$dOCLCQ$dDHA$dOCLCQ$dAPUMS$dOCLCQ$dUWO$dOCLCQ$dSFB
015 $aGB99Y7048$2bnb
015 $aGBA035158$2bnb
019 $a40981189$a44101056$a1223330217
020 $a0077094948
020 $a9780077094942
035 $a(OCoLC)59407938$z(OCoLC)40981189$z(OCoLC)44101056$z(OCoLC)1223330217
050 4 $aHF5415$b.P234 1999
082 04 $a658.8$221
100 1 $aPalmer, Adrian$q(Adrian James),$d1955-
245 14 $aThe business and marketing environment /$cAdrian Palmer and Bob Hartley.
250 $a3rd ed.
260 $aLondon :$bMcGraw-Hill,$c©1999.
300 $axv, 413 pages :$billustrations (some color) ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aPrevious edition: 1996.
504 $aIncludes bibliographical references and indexes.
520 1 $a"This book takes a multidisciplinary approach to analysing the impact of social, economic, technological and political change on the marketing activities of organizations. The book also highlights the relationship of marketing to other business functions within organizations as a factor that can facilitate or inhibit response to external change."--Jacket.
505 0 $a1. Marketing: An Overview -- 2. The Nature of the Marketing Environment -- 3. Business Organizations: Classification -- 4. Organizational Growth -- 5. The Information Environment -- 6. The Competition Environment -- 7. The National Economic Environment -- 8. The Political Environment -- 9. The Social and Demographic Environment -- 10. The Social Responsibility of Organizations -- 11. The Legal Environment -- 12. The Technological Environment -- 13. The International Marketing Environment -- 14. Analysing the Marketing Environment
650 0 $aMarketing.
650 0 $aExport marketing.
650 0 $aOrganizational effectiveness.
650 0 $aMarketing research.
650 7 $aExport marketing.$2fast$0(OCoLC)fst00918703
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aMarketing research.$2fast$0(OCoLC)fst01010284
650 7 $aOrganizational effectiveness.$2fast$0(OCoLC)fst01047852
700 1 $aHartley, Bob.
938 $aYBP Library Services$bYANK$n100158530
029 1 $aAU@$b000014612871
029 1 $aAU@$b000048892404
029 1 $aAU@$b000053694361
029 1 $aNZ1$b2510233
029 1 $aUNITY$b009451137
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 59 OTHER HOLDINGS