| Record ID | ia:businesstobusine0000hart |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/businesstobusine0000hart/businesstobusine0000hart_marc.xml |
| Download MARC binary | https://www.archive.org/download/businesstobusine0000hart/businesstobusine0000hart_meta.mrc |
LEADER: 02033cam 2200553Ia 4500
001 ocm38598503
003 OCoLC
005 20220921113403.0
008 980313s1998 enka b 001 0 eng d
040 $aDGU$beng$cDGU$dUKM$dYDXCP$dAU@$dOCLCQ$dOCLCF$dOCLCQ$dOCLCO$dNETUE$dOCLCO
015 $aGB9833286$2bnb
019 $a989610722
020 $a074942558X$q(pbk.)
020 $a9780749425586$q(pbk.)
035 $a(OCoLC)38598503$z(OCoLC)989610722
041 $aeng
050 4 $aHF5415.1263$b.H37 1998
082 04 $a658.802$221
100 1 $aHart, Norman A.
245 10 $aBusiness-to-business marketing communications /$cNorman Hart.
250 $a6th ed.
260 $aLondon :$bKogan Page,$c1998.
300 $axiv, 365 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $a"First published as Business to business advertising in 1971, 1978, 1983; published as Practical advertising and publicity by McGraw-Hill in 1988; published as Industrial marketing communications in 1993"--Title page verso.
504 $aIncludes bibliographical references (pages 354-356) and index.
650 0 $aIndustrial marketing.
650 0 $aAdvertising, Industrial.
650 0 $aPublicity.
650 0 $aSales promotion.
650 0 $aIndustrial publicity.
650 0 $aAdvertising.
650 6 $aMarketing industriel.
650 6 $aPublicité industrielle.
650 6 $aPublicité.
650 6 $aVentes$xPromotion.
650 7 $aadvertising.$2aat
650 7 $aAdvertising, Industrial.$2fast$0(OCoLC)fst00797924
650 7 $aIndustrial marketing.$2fast$0(OCoLC)fst00971345
650 7 $aPublicity.$2fast$0(OCoLC)fst01083449
650 7 $aSales promotion.$2fast$0(OCoLC)fst01103868
938 $aYBP Library Services$bYANK$n100107644
029 1 $aAU@$b000013852564
029 1 $aNZ1$b4862982
029 1 $aUNITY$b075447991
994 $aZ0$bGTX
948 $hNO HOLDINGS IN GTX - 66 OTHER HOLDINGS