| Record ID | ia:casesinmarketing0000schu |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/casesinmarketing0000schu/casesinmarketing0000schu_marc.xml |
| Download MARC binary | https://www.archive.org/download/casesinmarketing0000schu/casesinmarketing0000schu_meta.mrc |
LEADER: 00758cam a2200241 i 4500
001 76361114
003 DLC
005 19940901180244.7
008 760506s1975 ilua b 00010 eng
010 $a 76361114 //r942
020 $a003013966X
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.2$b.S418
082 00 $a658.8/3
100 10 $aSchultz, Randall L.
245 10 $aCases in marketing research /$cRandall L. Schultz, Gerald Zaltman, Philip C. Burger.
260 0 $aHinsdale, Ill. :$bDryden Press,$cc1975.
300 $axvii, 270 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references.
650 0 $aMarketing research.
650 0 $aDatabase management.
700 10 $aZaltman, Gerald,$ejoint author.
700 10 $aBurger, Philip,$ejoint author.