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MARC record from Internet Archive

LEADER: 00796cam 2200241 i 4500
001 75004825
003 DLC
005 20040517180148.0
008 750211s1975 njua b 001 0 eng
010 $a 75004825
020 $a0131188933
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.B83 1975
082 00 $a658.8/0092/6
100 1 $aBursk, Edward Collins,$d1907-
245 10 $aCases in marketing management /$cEdward C. Bursk, Stephen A. Greyser.
250 $a2d ed.
260 $aEnglewood Cliffs, N.J. :$bPrentice-Hall,$c[1975]
300 $axv, 233 p. :$bill. ;$c23 cm.
490 0 $aPrentice-Hall foundations of marketing series
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xManagement$vCase studies.
700 1 $aGreyser, Stephen A.,$ejoint author.