MARC record from Internet Archive

LEADER: 03901cam a2200613 a 4500
001 ocm14358907
003 OCoLC
005 20191109073125.8
008 860919s1986 nyua bf 001 0 eng
010 $a 86023040
040 $aDLC$beng$cDLC$dOCL$dYDXCP$dAU@$dDEBBG$dEXW$dBDX$dOCLCO$dOCLCF$dOCLCQ$dOCL$dUMK$dOCLCO$dCPO
019 $a233580730
020 $a0930452593$q(pbk.)
020 $a9780930452599$q(pbk.)
020 $a0930452623
020 $a9780930452629
029 1 $aAU@$b000004891810
029 1 $aDEBBG$bBV006068168
029 1 $aNLGGC$b864385536
029 1 $aNZ1$b2847963
029 1 $aUNITY$b050030124
035 $a(OCoLC)14358907$z(OCoLC)233580730
043 $an-us---
050 0 $aNX765$b.R45 1986
082 04 $a700/.68/1$219
084 $aLR 57760$2rvk
049 $aMAIN
100 1 $aReiss, Alvin H.
245 10 $aCash in! :$bfunding and promoting the arts : a compendium of imaginative concepts, tested ideas and case histories of programs and promotions that make money /$cAlvin H. Reiss ; illustrated by Henry R. Martin.
250 $a1st ed.
260 $aNew York :$bTheatre Communications Group,$c©1986.
300 $aix, 230 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 217-222) and index.
530 $aAlso issued online.
505 00 $tPrologue: Who Needs Money Anyway? --$tWho Are You, What Are You Selling and Why Should Anyone Want to Give You Money? --$tThe Artistic Viewpoint --$tThe Right to Fail --$tPromoting the Product --$tSelling an Experience --$tEmphasizing Uniqueness --$tLogos --$tThe Outside Envelope --$tVisual Aids --$tSlogans --$tPromotional Campaigns --$tBy Proclamation --$tAnniversaries --$tHolidays and Business Celebrations --$tIt's an Inside Job --$tInternal Publics --$tThe Board of Directors --$tWhat a Board Member Gets --$tWhat a Board Member Gives --$tRecruiting Members and Donors --$tSampler Programs --$tAttracting Volunteers --$tRecognizing Artists --$tThanking Donors and Subscribers --$tWhose Public Is This, Anyway? --$tExternal Publics --$tCollege Students --$tFamilies --$tChildren --$tThe Office and Blue-Collar Worker --$tDoctors --$tYoung Professionals --$tSports Fans --$tGovernment Officials --$tCharting Publics --$tWhose Business Do You Want? --$tThe Dont's of Corporate Solicitation --$tWhat to Ask For --$tHotel Support --$tDepartment Stores --$tA Business Marketing Tool --$tProfit-Sharing --$tThe Business-Sponsored Party --$tInvitations to Executives --$tCorporate Membership and Sponsorship --$tLogical Tie-Ins --$tAirlines --$tTie-in Opportunities --$tAcknowledging Corporate Support --$tIt Pays to Advertise, Especially If Someone Else Pays --$tPublic Service Campaigns --$tFree Advertising Opportunities --$tThe Print Media --$tBusiness Marketing Tie-Ins --$tThe Broadcast Media --$tArts Advertising Concepts --$tDon't Just Applaud: Send Money --$tOriginality.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aArts fund raising$zUnited States$vHandbooks, manuals, etc.
650 0 $aArts publicity$zUnited States$vHandbooks, manuals, etc.
650 7 $aArts fund raising.$2fast$0(OCoLC)fst00817878
650 7 $aArts publicity.$2fast$0(OCoLC)fst00817884
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aKunstförderung$2gnd
650 07 $aKunstförderung.$2swd
655 7 $aHandbooks and manuals.$2fast$0(OCoLC)fst01423877
655 7 $aHandbooks and manuals.$2lcgft
776 08 $iOnline version:$aReiss, Alvin H.$tCash in!$b1st ed.$dNew York : Theatre Communications Group, ©1986$w(OCoLC)570971403
938 $aBrodart$bBROD$n37214136$c$12.95
938 $aYBP Library Services$bYANK$n1090583
994 $a92$bERR
976 $a31927001031902