MARC record from Internet Archive

LEADER: 04775cam 2200577 a 4500
001 ocm24796549
003 OCoLC
005 20200826044054.0
008 911022s1992 nyua b 001 0 eng
010 $a 91041558
040 $aDLC$beng$cDLC$dAGL$dUKM$dBAKER$dBTCTA$dYDXCP$dLUNCL$dOCLCO$dOCLCF$dOCLCQ$dZ5A$dPHUST$dOCLCQ$dCSJ$dOCLCQ$dLWA$dOCLCO$dOCL$dCPO$dOCLCQ$dAU@$dOCLCQ
015 $aGB9323686$2bnb
020 $a0471546151$q(alk. paper)
020 $a9780471546153$q(alk. paper)
035 $a(OCoLC)24796549
050 00 $aTX921$b.S33 1992
070 0 $aTX921.S33$b1992
072 0 $aT120
082 00 $a642/.4$220
100 1 $aScanlon, Nancy Loman.
245 10 $aCatering menu management /$cNancy Loman Scanlon.
260 $aNew York :$bWiley,$c©1992.
300 $axv, 238 pages :$billustrations ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 229-230) and index.
520 1 $a"Profitable menu management is the engine driving your entire foodservice operation. Without a well-thought-out, well-structured menu, your catering business is at a standstill. Catering Menu Management is a detailed guide to creating and managing a menu efficiently and professionally. It shows you how effective menu management can help you to identify your target market, give your operation a distinctive and attractive style, and ensure profitability. It is the only book devoted exclusively to this essential topic." "Catering Menu Management explains the many considerations--both food and non-food--that go into catering menu development, shows you the proper way to price, gives you guidance on the ideal food/beverage mix, details the ways in which menu management can ease day-to-day operations, and much more. Catering Menu Management gives you a complete overview of:" "The background and history of catering and banqueting: early banqueting styles, nineteenth century changes, and Presidential banqueting, from Martha Washington to Jacqueline Kennedy;" "Your options in catering operations: advantages and disadvantages of various styles of catering operation, from full service restaurants to independent caterers to delicatessens;" "Marketing: how to identify your target market, develop a customer profile, and investigate your competition;" "Pricing and controls: how to determine profitability, select profitable pricing methods, and maintain successful pricing;" "Beverage management: beverage pricing methods, arriving at the ideal food/beverage mix, and handling customer relations."
520 8 $a"In addition, Catering Menu Management gives you a complete rundown on operational controls, with discussions of purchasing standards, basic recipes, the use of a production sheet, and other essential tools for the efficient running of a foodservice operation. And you can find advice on menu design, with information and tips on formats, graphic design, type styles, and how to write powerful, effective copy." "Professional meeting and convention planners, catering managers, chefs, hotel and club managers, foodservice trainers, and special event specialists will find Catering Menu Management a clear and invaluable guide to all aspects of menu management--the key factor in superlative catering."--Jacket.
505 00 $tHistorical Banqueting --$tStyles of Catering Operations --$tCatering Food Service Development --$tCatering Menu Program --$tCatering Menu Pricing and Controls --$tCatering Beverage Management --$tCatering Menu Design --$tFood and Beverage Operational Controls --$tComputerized Catering Menu Management --$tCatering Marketing.
650 0 $aCaterers and catering$xManagement.
650 0 $aMenus.
650 7 $aCaterers and catering$xManagement.$2fast$0(OCoLC)fst00849022
650 7 $aMenus.$2fast$0(OCoLC)fst01016875
653 0 $aCatering
655 7 $aMenus.$2fast$0(OCoLC)fst01424061
655 7 $aMenus.$2lcgft
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy0607/91041558-t.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0607/91041558-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0607/91041558-d.html
938 $aBaker & Taylor$bBKTY$c59.95$d59.95$i0471546151$n0002048644$sactive
938 $aBaker and Taylor$bBTCP$n91041558
938 $aYBP Library Services$bYANK$n419365
029 1 $aAU@$b000008637828
029 1 $aAU@$b000023678106
029 1 $aNZ1$b4330993
029 1 $aUNITY$b079803180
029 1 $aYDXCP$b419365
029 1 $aAU@$b000067123193
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 185 OTHER HOLDINGS