MARC record from Internet Archive

LEADER: 03387cam 2200613Ma 4500
001 ocn952375753
003 OCoLC
005 20221118015952.0
008 060124s2005 cc a b 000 0 chi d
040 $aCNGUL$bchi$cCNGUL$dOCLCQ
066 $c$1
020 $a7300069312
020 $a9787300069319
035 $a(OCoLC)952375753
041 1 $achi$heng
084 $aF710$2clc
084 $aF713.50$2clc
100 0 $6880-01$aShay Sayre.
245 10 $6880-02$aCe hua ren :$bShang ye huo dong ce hua yu zheng he ying xiao chuan bo = Campaign planner for promotion and IMC /$cXie yiSai er(Shay Sayre)Zhu ; Li hong yi yi.
246 31 $aCampaign planner for promotion and IMC
246 3 $6880-03$aShang ye huo dong ce hua yu zheng he ying xiao chuan bo
250 $aDi 1 ban.
260 $6880-04$aBeijing :$bZhong guo ren min da xue chu ban she,$c2005.
300 $a151 p. ;$c23 cm
500 $6880-05$aBing lie ti ming:Campaign planner for promotion and IMC.
500 $6880-06$aQi ta ti ming:shang ye huo dong ce hua yu zheng he ying xiao chuan bo.
500 $6880-07$aTang mu sen xue xi chu ban ji tuan shou quan chu ban ju yuan shu di 2 ban yi chu.
520 $6880-08$aBen shu jie shao le yi ge 10 bu zhou fang fa, Yan jian yi gai di jie shi le ce hua he zhi xing yi ci cheng gong de xuan chuan huo dong suo xu de guo cheng. Zhei ge fang an she ji zhi ding yi ge zhen zheng zheng he ying xiao chuan bo zhong de guang gao, Gong guan he cu xiao deng fang mian de ce hua.
650 7 $6880-09$aShang ye$xCe hua.$2cct
650 7 $6880-10$aShi chang ying xiao xue$xChuan bo xue.$2cct
650 7 $6880-11$aShang ye.$2cct
650 7 $6880-12$aCe hua.$2cct
650 7 $6880-13$aShi chang ying xiao xue.$2cct
650 7 $6880-14$aChuan bo xue.$2cct
700 1 $6880-15$aLi, Hongyi$c(nü)$eYi.
880 0 $6100-01/$1$a塞尔$c(Sayre, Shay)
880 10 $6245-02/$1$a策划人 :$b商业活动策划与整合营销传播 = Campaign planner for promotion and IMC /$c谢伊·塞尔(Shay Sayre)著 ; 李红怡译.
880 3 $6246-03/$1$a商业活动策划与整合营销传播
880 $6260-04/$1$a北京 :$b中国人民大学出版社,$c2005.
880 $6336-00/$1$a文本$btxt$2rdacontent/chi
880 $6337-00/$1$a无中介$bn$2rdamedia/chi
880 $6500-05/$1$a并列题名:Campaign planner for promotion and IMC.
880 $6500-06/$1$a其他题名:商业活动策划与整合营销传播.
880 $6500-07/$1$a汤姆森学习出版集团授权出版据原书第2版译出.
880 $6520-08/$1$a本书介绍了一个10步骤方法, 言简意赅地解释了策划和执行一次成功的宣传活动所需的过程.这个方案涉及制定一个真正整合营销传播中的广告, 公关和促销等方面的策划.
880 7 $6650-09/$1$a商业$x策划.$2cct
880 7 $6650-10/$1$a市场营销学$x传播学.$2cct
880 7 $6650-11/$1$a商业.$2cct
880 7 $6650-12/$1$a策划.$2cct
880 7 $6650-13/$1$a市场营销学.$2cct
880 7 $6650-14/$1$a传播学.$2cct
880 0 $6700-15/$1$a李红怡$c(女)$e译.
994 $aZ0$bGTX
948 $hNO HOLDINGS IN GTX - 3 OTHER HOLDINGS