MARC record from Internet Archive

LEADER: 06251cam 2200901Ma 4500
001 ocn871691696
003 OCoLC
005 20200725024137.0
008 140220s2014 enka ob 000 0 eng d
006 m o d
007 cr zn|||||||||
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019 $a876830772$a889289156$a946166291
020 $a9781857889307$q(electronic bk.)
020 $a1857889304$q(electronic bk.)
020 $z9781857886047
028 01 $aEB00652008$bRecorded Books
035 $a(OCoLC)871691696$z(OCoLC)876830772$z(OCoLC)889289156$z(OCoLC)946166291
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050 4 $aHF5548.32$b.J66 2014eb
072 7 $aBUS$x073000$2bisacsh
072 7 $aBUS$x043000$2bisacsh
072 7 $aBUS$x058000$2bisacsh
082 04 $a381/.142$223
100 1 $aJones, Graham.
245 10 $aClick.ology :$bwhat works in online shopping and how your business can use consumer psychology to succeed /$cGraham Jones.
246 3 $aClickology
246 30 $aWhat works in online shopping and how your business can use consumer psychology to succeed
260 $aLondon ;$aBoston, Mass. :$bNicholas Brealey Pub.,$c2014.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
500 $aTitle from title screen.
504 $aIncludes bibliographical references.
505 0 $aWhy people shop -- Why people shop online -- How people shop online -- It's all about prices -- Shopping carts get abandoned -- Happy customers buy again -- Do my friends like it? -- Can the retailer be trusted? -- Avoiding the cons -- Creating the perfect online store -- The future of online shopping -- CLICK.ology.
520 $aOnline shopping continues to grow at an astounding rate: in 2012, more than $1 trillion was spent in online retailers alone. The nature of shopping is drastically changing, but with so little information on how best to interact with online customers, how are businesses to succeed' With Click.ology, internet psychologist Graham Jones has filled that gap. Through years of research into Internet psychology and online consumer habits, Jones has written the first how-to of its kind for online businesses. With his C.L.I.C.K. system, businesses will learn the crucial ways in which online shopping differs from traditional brick-and-mortar salesmanship and how to tweak their websites to avoid the dreaded "abandoned shopping cart." Jones tackles tricky psychological subjects such as priming customers for a certain price point and the social aspect of online shopping in a way that makes his strategies easy to implement. In addition to these essential tips, Jones investigates the fast-paced future of ecommerce and what businesses can do to stay ahead of the game. In an online world where customers make their choices in a matter of seconds, Click.ology distills the essentials every company in the online economy needs to know in order to turn clicks into dollars. Graham Jones is an Internet psychologist who helps businesses understand the online behavior of their customers and website visitors. He was one of the first psychologists in the world to start investigating the way human behavior has adapted to the online world. He lives in the United Kingdom.
650 0 $aElectronic commerce.
650 0 $aElectronic commerce$xPsychological aspects.
650 0 $aInternet marketing.
650 0 $aInternet marketing$xPsychological aspects.
650 0 $aConsumer behavior.
650 7 $aBUSINESS & ECONOMICS$xCommerce.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xGeneral.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xSales & Selling$xGeneral.$2bisacsh
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aElectronic commerce.$2fast$0(OCoLC)fst00906906
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aCommerce.$2hilcc
650 7 $aBusiness & Economics.$2hilcc
650 7 $aMarketing & Sales.$2hilcc
655 4 $aElectronic books.
655 0 $aElectronic books.
776 08 $iPrint version:$tClick.ology.$dLondon : Nicholas Brealey Publishing, 2014$z9781857886047$w(OCoLC)869715919
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856 40 $3Safari Books Online$uhttp://proquest.safaribooksonline.com/?fpi=9781857886047
856 40 $uhttp://rbdigital.oneclickdigital.com
856 4 $3Excerpt$uhttps://samples.overdrive.com/click-ology?.epub-sample.overdrive.com
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/1486-1/{3489A159-2C0B-4BD7-BDEE-7E01AEA461B2}Img100.jpg
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856 40 $uhttp://libproxy.uwyo.edu/login/?url=http://www.aspresolver.com/aspresolver.asp?BIZP;2648786$zView full text.
856 40 $3University of Alberta Access$uhttps://www.safaribooksonline.com/library/view/-/9781857886047/?ar$z(Unlimited Concurrent Users)$zfrom Safari
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994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 70 OTHER HOLDINGS