MARC record from Internet Archive

LEADER: 03301cam a2200625Ia 4500
001 82955619
003 OCoLC
005 20151005111404.0
008 070212s2006 maua 001 0 eng d
015 $aGBA688125$2bnb
016 7 $a013578595$2Uk
019 $a73956079
020 $a0971401063 (pbk.)
020 $a9780971401068 (pbk.)
035 $a82955619
035 $a(OCoLC)82955619$z(OCoLC)73956079
037 $aBRO-cust20140328-084
040 $aUPZ$beng$cUPZ$dYDXCP$dIXA$dQBX$dBAKER$dBTCTA$dVP@$dUKM$dKKS$dSINLB$dGKX$dOMB$dOCLCQ$dZWZ$dBDX$dSFR$dUtOrBLW
049 $aSFRA
050 4 $aBF789.C7$bE57 2006
082 04 $a155.9/1145$222
092 $a701.85$bEi82c
100 1 $aEiseman, Leatrice.
245 10 $aColor :$bmessages and meanings : a Pantone color resource /$cLeatrice Eiseman.
260 $aGloucester, Mass. :$bHand Books Press ;$aCincinnati, Ohio :$bDistributed by North Light Books,$cc2006.
300 $a144 p. :$bcol. ill. ;$c24 x 28 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aA Pantone color resource
500 $aIncludes index.
505 0 $aColor families : Red ; Orange ; Yellow ; Brown ; Blue ; Green ; Purple ; Neutrals ; White ; Black -- Color in the marketplace : About advertising ; For brand image and identity ; In packaging ; At point of purchase and displace ; On visual presentations -- Spinning the color wheel -- The rank order of color : Dominant, subordinate, accent ; Defining the message ; Cues for color combinations -- Creating moods with color combinations -- Trends: the future is not what it used to be : Guidelines for spotting trends -- Color conversions : ink color formulas for printing.
520 $aExplains the emotional response to color and covers the latest guidelines for effective color combinations, including the integration of color trends.
650 0 $aCommercial art.
650 0 $aColor in advertising.
650 0 $aColor in marketing.
650 0 $aColor$xPsychological aspects.
830 0 $aPantone color resource.
907 $a.b26413206$b12-04-18$c06-10-13
998 $a(2)a5$a(2)xam$b07-29-13$cm$da $e-$feng$gmau$h0$i4
957 00 $aOCLC reclamation of 2017-18
907 $a.b26413206$b09-20-15$c06-10-13
938 $aYBP Library Services$bYANK$n2445092
938 $aQuality Books, Inc.$bQUAL$nqbi07000309
938 $aBaker & Taylor$bBKTY$c39.99$d29.99$i0971401063$n0006798570$sactive
938 $aBaker and Taylor$bBTCP$nbl2007004069
938 $aBrodart$bBROD$n05540410$c$39.99
956 $aPre-reclamation 001 value: ocm82955619
980 $a0713 aw mk
998 $a(2)a5$a(2)xam$b07-29-13$cm$da$e-$feng$gmau$h0$i4
994 $aC0$bSFR
999 $yMARS
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945 $a701.85$bEi82c$d11-16-2014 13:04$e - - $f0$g0$h10-21-14$i31223107101520$j503$0501$k12-07-14$lxamci$o-$p$45.00$q $r-$sn $t1$u4$v4$w0$x0$y.i77116951$z03-28-14
945 $a701.85$bEi82c$d - - $e - - $f0$g0$h - - $i31223107102254$j0$00$k - - $lxamst$o-$p$45.00$q $r-$so $t1$u0$v0$w0$x0$y.i77117025$z03-28-14