MARC record from Internet Archive

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001 ocm37213727
003 OCoLC
005 20211009132537.0
008 970610s1998 dcua bf 001 0 eng
010 $a 97025413
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020 $a9781560988564$q(alk. paper)
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035 $a(OCoLC)37213727$z(OCoLC)123068756$z(OCoLC)1008428977
043 $an-us---
050 00 $aPN6725$b.G59 1998
060 00 $a1998 B-013
060 10 $aQY 39$bM379L 1998
070 0 $aSF407.C37$bM27 1998
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086 0 $aSI 1.2/2:C 73/9
100 1 $aGordon, Ian,$d1954-
245 10 $aComic strips and consumer culture, 1890-1945 /$cIan Gordon.
260 $aWashington, D.C. :$bSmithsonian Institution Press,$c1998.
300 $axi, 233 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 209-226) and index.
505 00 $g1.$tFrom Caricature to Comic Strips: The Shaping of Comic Art as Commodity --$g2.$tComic Strips, National Culture, and Marketing: The Breadth of the Form --$g3.$tComic Art and the Commodification of African American Typographies: The Limits of the Form --$g4.$tComic Strips as Culture: From National Phenomenon to Everyday Life --$g5.$tEnvisioning Consumer Culture: "Gasoline Alley" and "Winnie Winkle," 1920-1945 --$g6.$tThe Comic Book: Comics as an Independent Commodity, 1939-1945 --$tEpilogue: The Persistence of Comic Art as Commodity --$gApp.$tCirculation and Syndication Data --$gTable 1.$tCirculation of Newspapers Examined, 1901-1913 --$gTable 2.$tGrowth in Population and Newspaper Circulation, 1903-1913 --$gTable 3.$tSyndication of Comic Strips, 1903-1913.
520 $aContending that comic strips contributed to the expansion of a mass consumer culture driven by visual images, Ian Gordon shows how, in addition to embellishing a wide array of goods with personalities, the comics themselves increasingly promoted consumerist values and upward mobility. He details how "Gasoline Alley" advocated the enjoyment of cars and how 1920s working girl Winnie Winkle became an avid seeker of a middle-class lifestyle. Documenting the invention of the comic book in the 1940s, Gordon also describes the emergence of a super-licensed Superman, whose girlfriend Lois Lane even went on a shopping spree during a period of wartime rationing.
520 8 $aEmerging just as Americans were beginning to define themselves less by what they made and believed and more by what they bought, comic strips were from the outset commodities sold by syndicates to newspapers nationwide. Ian Gordon demonstrates that the strips' most enduring role has been not only to mirror a burgeoning consumer culture but also to actively promote it.
650 0 $aComic books, strips, etc.$zUnited States$xHistory and criticism.
650 0 $aPopular culture$zUnited States.
650 0 $aAmerican literature$xHistory and criticism.
650 12 $aAnimals, Laboratory.
650 12 $aCats.
650 7 $aAmerican literature.$2fast$0(OCoLC)fst00807113
650 7 $aComic books, strips, etc.$2fast$0(OCoLC)fst00869145
650 7 $aPopular culture.$2fast$0(OCoLC)fst01071344
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aAlltagskultur$2gnd
650 7 $aComic$2gnd
650 7 $aVerbraucherverhalten$2gnd
650 17 $aStrips.$2gtt
650 17 $aConsumptiemaatschappij.$2gtt
648 7 $aGeschichte 1890-1945.$2swd
655 7 $aHandbooks and manuals.$2fast$0(OCoLC)fst01423877
655 7 $aComics (Graphic works)$2fast$0(OCoLC)fst01921613
655 7 $aCriticism, interpretation, etc.$2fast$0(OCoLC)fst01411635
655 7 $aComics (Graphic works)$2lcgft
655 7 $aHandbooks and manuals.$2lcgft
776 08 $iOnline version:$aGordon, Ian, 1954-$tComic strips and consumer culture, 1890-1945.$dWashington, D.C. : Smithsonian Institution Press, 1998$w(OCoLC)605503754
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