MARC record from Internet Archive

LEADER: 02178cam 22004334a 4500
001 9920514670001661
005 20150423130400.0
008 090528s2009 ncua b 001 0 eng
010 $a 2009021312
020 $a9780786444328 (softcover : alk. paper)
020 $a0786444320 (softcover : alk. paper)
029 1 $aCDX$b9927705
029 1 $aBWX$bR0795582
035 $a(CSdNU)u361847-01national_inst
035 $a(OCoLC)318421129
035 $a(OCoLC)318421129
035 $a(OCoLC)318421129
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dCDX$dBWX$dOrLoB-B
049 $aCNUM
050 00 $aPN1995.9.T68$bJ64 2009
082 00 $a384/.83$222
082 04 $a808.823
100 1 $aJohnston, Keith M.,$d1973-
245 10 $aComing soon :$bfilm trailers and the selling of Hollywood technology /$cKeith M. Johnston.
260 $aJefferson, N.C. :$bMcFarland,$cc2009.
300 $aix, 218 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
505 0 $a1. "Something BIG Is Coming! -- 2. The Rival Screen -- 3. Technology and Genre -- 4. The Mobile Trailer -- Appendix I. Interview with Bill Seymour -- Appendix II. Interview with John Sittig -- Appendix III. Interview with Paul N. Lazarus -- Appendix IV. Interview with Simon Ashberry.
520 $a"This book demonstrates how the trailer has educated audiences in new film technologies, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, Internet, and iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era"--Provided by publisher.
650 0 $aFilm trailers.
650 0 $aAdvertising$xMotion pictures.
938 $aBaker and Taylor$bBTCP$nBK0008309824
938 $aYBP Library Services$bYANK$n3008292
938 $aCoutts Information Services$bCOUT$n9927705
938 $aBlackwell Book Service$bBBUS$nR0795582$c$39.95
947 $fCOLS-LIT$hCIRCSTACKS$p$39.95$q1
949 $aPN 1995.9.T68 J64 2009$i31786102585764
994 $a92$bCNU
999 $aPN 1995.9 .T68 J64 2009$wLC$c1$i31786102585764$lCIRCSTACKS$mNULS$rY $sY$tBOOK$u8/17/2009