| Record ID | ia:communicatingglo0000schu_f0v6 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/communicatingglo0000schu_f0v6/communicatingglo0000schu_f0v6_marc.xml |
| Download MARC binary | https://www.archive.org/download/communicatingglo0000schu_f0v6/communicatingglo0000schu_f0v6_meta.mrc |
LEADER: 02967cam 2200649 a 4500
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100 1 $aSchultz, Don E.
245 10 $aCommunicating globally :$ban integrated marketing approach /$cDon E. Schultz, Philip J. Kitchen.
260 $aBasingstoke :$bMacmillan,$c2000.
300 $a280 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 267-273) and index.
505 00 $a1. Transitioning into the 21st-Century Marketplace -- 2. Understanding the Emerging Global Marketplace -- 3. How Marketing Communication Works -- 4. Integrated Communication or Integrated Marketing Communication -- 5. Developing Integrated Global Marketing Communication Programs -- 6. Implementing the IGMC Strategy to Creative Execution: Capturing the Imagination of Consumers and Publics -- 8. IGMC Drivers and Agency Interaction -- 9. An Integrated View of IGMC Management and Vendor Compensation -- 10. Developing IGMC Investments and Measurements -- 11. The Way Forward: Overcoming Barriers with IGMC Solutions.
650 0 $aExport marketing.
650 0 $aExport marketing$xManagement.
650 0 $aCommunication, International.
650 7 $aCommunication, International.$2fast$0(OCoLC)fst00870332
650 7 $aExport marketing.$2fast$0(OCoLC)fst00918703
650 7 $aExport marketing$xManagement.$2fast$0(OCoLC)fst00918717
650 17 $aReclame.$2gtt
650 17 $aInternationalisatie.$2gtt
650 17 $aMarketing.$2gtt
650 07 $aMarktkommunikation.$2swd
650 07 $aMultinationales Unternehmen.$2swd
700 1 $aKitchen, Philip J.
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008881406&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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