MARC record from Internet Archive

LEADER: 04327cam 2200745 a 4500
001 ocm22310270
003 OCoLC
005 20181115033356.0
008 900814s1991 enka b 001 0 eng
010 $a 90046395
040 $aDLC$beng$cDLC$dNLGGC$dBTCTA$dLVB$dBAKER$dYDXCP$dOCLCG$dGBVCP$dOCLCO$dOCLCF$dNLE$dOCLCQ$dLTU$dOCLCO$dOCLCA$dI8M$dCNKUC$dIBO$dOCLCQ$dCSA$dCSJ$dOCLCO$dDHA$dOCLCQ$dOCLCO$dV5E$dAU@
015 $aGB9100706$2bnb
016 7 $a058-20570$2Uk
019 $a775906494$a877184493
020 $a0470216964$q(USA)
020 $a9780470216965$q(USA)
020 $a0582057094$q(England)
020 $a9780582057098$q(England)
035 $a(OCoLC)22310270$z(OCoLC)775906494$z(OCoLC)877184493
050 00 $aQ223$b.S48 1991
050 14 $aP90
060 4 $aWZ 345 S559c 1991
080 0 $a007
080 $a002$bS559
082 00 $a501.4$220
083 0 $aCommunication
084 $a30.00$2bcl
100 1 $aShortland, Michael.
245 10 $aCommunicating science :$ba handbook /$cMichael Shortland and Jane Gregory.
260 $aHarlow, England :$bLongman Scientific ;$aNew York :$bWiley,$c1991.
300 $axii, 186 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction. Why communicate? -- Science and public -- How not to become an expert. Avoiding expert-ese -- Filling the knowledge gap -- Writing. Outlets and opportunities. News -- Features -- Books -- Book reviews -- Style and substance. A scientist's guide to style -- The shock of the new -- Word pictures -- Good for a laugh? -- Form and function -- Beginnings and endings -- Rewriting -- Words and sentences. Jargon -- Short and sweet -- Word chemistry -- Sentence structures -- Punctuation -- Numbers. Quantities -- Probabilities -- Illustrations. Pictures -- Graphs -- Printing and publishing -- Working with publishers. Editing -- On the nature of proofs -- Writing an index -- Speaking. Sit and prepare. Planning a talk -- A plan in action -- Making notes -- Practice makes ... better -- Stand and deliver. Conquering nerves -- Speaking out -- Gesture and posture -- Deliveries -- Bad habits -- Coping with questions -- Encore! -- Visual aids. Show and tell -- Slides -- Overhead projectors -- Flip charts -- Blackboards -- Films -- Video -- Demonstrations -- Meeting the media. Interviews for the press. Preparing for an interview -- The main event -- Information services -- Aftermath -- Television. Taking to the air -- Accepting invitations -- In the studio -- The interview -- Radio. Speaking for listeners -- You and your audience.
520 $aA comprehensive handbook written specifically for scientists, engineers and doctors who want to communicate with the general public. It includes practical advice on writing for magazines and newspapers; preparing book proposals; organising, planning and rehearsing a talk and coping with nerves; working effectively with professionals in the print and broadcast media; and preparing for interviews.
650 0 $aCommunication in science.
650 6 $aInformation scientifique.
650 7 $aCommunication in science.$2fast$0(OCoLC)fst00870268
650 17 $aNatuurwetenschappen.$2gtt
650 17 $aCommunicatie.$2gtt
650 17 $aWetenschapsjournalistiek.$2gtt
650 2 $aCommunication.
650 2 $aScience.
650 2 $aSpeech.
650 2 $aWriting.
653 0 $aCommunication
653 0 $aCommunication$ain$ascience
653 0 $aScience$aCommunication
700 1 $aGregory, Jane,$d1962-
776 08 $iOnline version:$aShortland, Michael.$tCommunicating science.$dHarlow, England : Longman Scientific ; New York : Wiley, 1991$w(OCoLC)638807156
938 $aBaker & Taylor$bBKTY$c41.95$d41.95$i0470216964$n0001858441$sactive
938 $aBaker and Taylor$bBTCP$n90046395
938 $aYBP Library Services$bYANK$n497972
029 1 $aAU@$b000007549629
029 1 $aAU@$b000023678271
029 1 $aGBVCP$b115041478
029 1 $aHEBIS$b020103506
029 1 $aNLGGC$b065463471
029 1 $aNZ1$b13426992
029 1 $aNZ1$b4459728
029 1 $aNZ1$b518939
994 $aZ0$bP4A
948 $hHELD BY P4A - 625 OTHER HOLDINGS