MARC record from Internet Archive

LEADER: 01623cam 2200325Ma 4500
001 9925175394901661
005 20150423154422.0
008 120927s2013 nju 000 0 eng d
019 $a802319204
020 $a9781118451021
020 $a1118451023 (pbk.)
035 $a(OCoLC)812687515$z(OCoLC)802319204
035 $a(OCoLC)ocn812687515
040 $aUKMGB$beng$cUKMGB$dOCLCO$dBDX$dBTCTA$dIDA$dYDXCP$dHBP$dILC$dGK8$dOCLCF
050 4 $aHD38.7$b.U63 2013
082 04 $a658.472$223
100 1 $aUnderwood, Jim,$d1941-
245 10 $aCompetitive intelligence for dummies /$cby James D. Underwood.
260 $aHoboken, N.J. :$bWiley ;$aChichester :$bJohn Wiley [distributor],$c2013.
300 $axiv, 362 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aFor dummies
505 0 $aIntroduction -- Brushing up on the basics -- Gathering, confirming, and organizing relevant data -- Turning data into meaningful intelligence -- Getting support for intelligence dissemination and implementation -- The part of tens.
520 $aMake competitive intelligence part of your business practice-- and be on the cutting edge. This guide gives you insight on how to gather valuable information not only on your competitors, but also on your market and key customer base. You'll learn how to analyze and use this information to gain market share.
650 0 $aBusiness intelligence.
830 0 $a--For dummies.
947 $cREF-BOOK$fBOOK-SOBM$g26.99$hCIRCSTACKS$iaa$lNULS$o20140915$q1
980 $a99959851085