| Record ID | ia:comprehensionmis0000jaco |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/comprehensionmis0000jaco/comprehensionmis0000jaco_marc.xml |
| Download MARC binary | https://www.archive.org/download/comprehensionmis0000jaco/comprehensionmis0000jaco_meta.mrc |
LEADER: 01802cam a2200457 a 4500
001 15549514
003 OCoLC
005 20151004213847.0
008 880623s1987 nyua b 001 0 eng
010 $a87001366
020 $a0805800875
020 $a080580143X (pbk) :$c$16.95
035 $a15549514
035 $ar00c03
040 $dCSf$dOCoLC$dUtOrBLW
050 00 $aHF6107$b.J32 1987
082 0 $a659.13/2$219
092 $a659.13$bJ159c
100 1 $aJacoby, Jacob.
245 14 $aThe comprehension and miscomprehension of print communications :$ban investigation of mass media magazines /$cJacob Jacoby, Wayne D. Hoyer ; sponsored by the Advertising Educational Foundation.
260 $aNew York, N.Y. :$bThe Foundation ;$aHillsdale, N.J. :$bDistributed by L. Erlbaum Associates,$cc1987.
300 $axvii, 273 p. :$bill. ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aBibliography: p. 147-154.
500 $aIncludes indexes.
650 0 $aAdvertising, Magazine.
650 0 $aDeceptive advertising.
650 0 $aMass media.
700 1 $aHoyer, Wayne D.
710 2 $aAdvertising Educational Foundation (New York, N.Y.)
907 $a.b11366539$b12-20-18$c07-16-03
998 $axbt$b07-01-03$cm$da $e-$feng$gnyu$h4$i2
957 00 $aOCLC reclamation of 2017-18
907 $a.b11366539$b11-29-14$c07-16-03
956 $aPre-reclamation 001 value: rlincsfx88-b00007949
998 $axbt$b07-01-03$cm$da$e-$feng$gnyu$h4$i2
999 $yMARS
998 $a06/23/88$tc$s9110$nCSf$wNYUG87B33756$d06/23/88$bMGL$i880623$lCSFX
945 $a659.13 J159c$d - - $e - - $f0$g0$h - - $i31223018104308$j0$00$k - - $lxbtci$o-$p$0.00$q-$r-$s- $t0$u8$v0$w0$x0$y.i16477017$z08-01-03