MARC record from Internet Archive

LEADER: 02854cam 2200625 a 4500
001 ocn173499230
003 OCoLC
005 20210918094947.0
008 070918s2008 ne ac b 001 0 eng
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084 $a76.79$2bcl
084 $aQQ 910$2rvk
084 $aQR 564$2rvk
100 1 $aRogers, Tony,$d1945-
245 10 $aConferences and conventions :$ba global industry /$cTony Rogers.
250 $a2nd ed.
260 $aAmsterdam ;$aLondon :$bButterworth-Heinemann,$c2008.
300 $axix, 400 pages :$bcolor illustrations, color portraits ;$c25 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aEvents management series
500 $aPrevious edition: 2003.
504 $aIncludes bibliographical references and index.
520 $aThis edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi, as well as new material including web marketing, procurement and ROI and corporate and social responsibility.
505 0 $aPreface and Forewords Chapter 1 A Global Industry Chapter 2 The Structure Of The Conference Chapter 3 The Economics Of Conferences And Conventions Chapter 4 Conference Industry Marketing Activity Chapter 5 Conference Management -- An Organizer's Perspective Chapter 6 Conference Management -- A Venue Perspective Chapter 7 A People Industry Chapter 8 Leading Industry Organizations Chapter 9 Trends, Issues And FutureCase Study Reference Appendix A List of conference industry trade magazines.
650 0 $aCongresses and conventions$xManagement.
650 7 $aCongresses and conventions$xManagement.$2fast$0(OCoLC)fst00875228
650 17 $aConferenties.$2gtt
650 07 $aKonferenz.$2swd
650 07 $aManagement.$2swd
650 07 $aTagungswirtschaft.$2swd
830 0 $aEvents management series.
938 $aBaker & Taylor$bBKTY$c43.99$d43.99$i0750685441$n0007320422$sactive
938 $aBrodart$bBROD$n07403895$c$43.99
938 $aBaker and Taylor$bBTCP$nBK0007320422
938 $aYBP Library Services$bYANK$n100471860
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994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 129 OTHER HOLDINGS