| Record ID | ia:consumerbehavior0007solo |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/consumerbehavior0007solo/consumerbehavior0007solo_marc.xml |
| Download MARC binary | https://www.archive.org/download/consumerbehavior0007solo/consumerbehavior0007solo_meta.mrc |
LEADER: 03413cam 22006134a 4500
001 ocm62282609
003 OCoLC
005 20200613034203.0
008 051031s2007 njua b 001 0 eng
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020 $a0132186942
020 $a9780132186940
020 $a9780132186957$q(Instructor's manual)
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020 $a9780132186995$q(DVD)
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050 00 $aHF5415.32$b.S6 2007
082 00 $a658.8/342$222
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100 1 $aSolomon, Michael R.
245 10 $aConsumer behavior :$bbuying, having, and being /$cMichael R. Solomon.
250 $a7th ed.
260 $aUpper Saddle River, N.J. :$bPearson Prentice Hall,$c©2007.
300 $axviii, 654 pages :$billustrations (chiefly color) ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and indexes.
520 $aIn this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
505 0 $aCh. 1. Consumers rule -- Ch. 2. Perception -- Ch. 3. Learning and memory -- Ch. 4. Motivation and values -- Ch. 5. The self -- Ch. 6. Personality and lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude change and interactive communications -- Ch. 9. Individual decision making -- Ch. 10. Buying and disposing -- Ch. 11. Group influence and opinion leadership -- Ch. 12. Organizational and household decision making -- Ch. 13. Income and social class -- Ch. 14. Ethnic, racial, and religious subcultures -- Ch. 15. Age subcultures -- Ch. 16. Cultural influences on consumer behavior -- Ch. 17. The creation and diffusion of global consumer culture.
650 0 $aConsumer behavior.
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aVerbraucherverhalten$2gnd
650 7 $aKonsumverhalten.$2idsbb
776 08 $iOnline version:$aSolomon, Michael R.$tConsumer behavior.$b7th ed.$dUpper Saddle River, N.J. : Pearson Prentice Hall, ©2007$w(OCoLC)645017809
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