MARC record from Internet Archive

LEADER: 04530cam 2200601Ia 4500
001 ocn816163830
003 OCoLC
005 20220325043532.0
008 121025s2013 enka b 001 0 eng d
010 $a 2012947425
040 $aUKMGB$beng$cUKMGB$dOCLCO$dYDXCP$dBWK$dUAB$dOCLCF$dOCLCQ$dDLC$dOCLCQ$dGBVCP$dTULIB$dOCLCQ$dAUMLT$dUV1$dJG0$dERL$dYT1$dZ5A$dPHUST$dLIP$dLND$dESU$dERD$dDHA$dOCLCQ$dAPUMS$dZ6B$dNZTOI$dAU@$dUKMGB$dWYU$dUKLCC$dOL$$dUKNRU$dU3G$dUK5EZ$dUKBCF$dERF$dS2H$dOCLCQ$dUNITY$dUKUSR$dAUQ$dEUN$dUKEHC$dOCLCO$dLDS$dKUWAI$dU@L$dSITPL
066 $c(Q$c(3
015 $aGBB2A9679$2bnb
016 7 $a016199668$2Uk
020 $a9781446266441$q(hbk.)
020 $a1446266443$q(hbk.)
020 $a1446266451$q(pbk.)
020 $a9781446266458$q(pbk.)
035 $a(OCoLC)816163830
050 4 $aHF5415.32$b.B58 2013
082 04 $a658.8342$223
100 1 $aBlythe, Jim.
245 10 $aConsumer behaviour /$cJim Blythe.
250 $a2nd ed.
260 $aLondon :$bSAGE,$c2013.
300 $axx, 450 pages :$billustrations (chiefly color) ;$c27 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aPrevious edition: London: Thomson, 2008.
504 $aIncludes bibliographical references and index.
505 0 $aPart One Introduction to consumer behaviour. 1 The importance of understanding consumer behaviour -- Part Two Psychological issues in consumer behaviour. 2 Drive, motivation and hedonism -- 3 Goals, risk and uncertainty -- 4 Personality and self-concept -- 5 Perception -- 6 Learning -- 7 Altitude formation and change -- Part Three Sociological issues in consumer behaviour. 8 The environment, class and culture -- 9 Reference groups -- 10 The family -- Part Four Decisions and their aftermath. 11 New and repeat buying behaviour -- 12 Innovation -- 13 Post-purchase behaviour -- 14 Services market's -- 15 Organisational buying behaviour -- 16 Consumer behaviour and the marketing mix.
520 $aWhy do you choose the things you buy þ such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once youþve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world.
650 0 $aConsumer behavior.
650 7 $aBusiness and Management.$2eflch
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aVerbraucherverhalten$2gnd$0(DE-601)104400676
650 7 $aKonsumentenverhalten$0(DE-601)091371848$0(DE-STW)10300-3$2stw
650 7 $aBusiness and Management.$2ukslc
880 $6520-00$aWhy do you choose the things you buy ́ أ such as this textbook, a smartphone or an item of clothingHow often, where, and instead of whatWhat do you consider a boring necessity or a fun luxuryWhat do you do with products once you ́ ةve purchased themWhen do you decide to chuck them and whyAs a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world.
938 $aYBP Library Services$bYANK$n9811036
938 $aYBP Library Services$bYANK$n9811037
029 1 $aAU@$b000050828633
029 1 $aAU@$b000050858364
029 1 $aCHBIS$b007631764
029 1 $aCHVBK$b174973705
029 1 $aGBVCP$b729915565
029 1 $aNZ1$b14845121
029 1 $aUNITY$b128129689
029 1 $aUKMGB$b016199668
029 1 $aDKDLA$b830380-katalog:112004246
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 114 OTHER HOLDINGS