| Record ID | ia:contemporaryadve0000aren |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/contemporaryadve0000aren/contemporaryadve0000aren_marc.xml |
| Download MARC binary | https://www.archive.org/download/contemporaryadve0000aren/contemporaryadve0000aren_meta.mrc |
LEADER: 02474cam 2200589 a 4500
001 ocm39281793
003 OCoLC
005 20201012065005.0
008 980608s1999 mau b 001 0 eng
010 $a 98008632
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050 00 $aHF5821$b.B62 1999
082 00 $a659.1$221
084 $a85.40$2bcl
100 1 $aArens, William F.
245 10 $aContemporary advertising /$cWilliam F. Arens.
250 $a7th ed.
260 $aBoston :$bIrwin /McGraw-Hill,$c©1999.
300 $a1 volume (various pagings) ;$c29 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aThe Irwin/McGraw-Hill series in marketing.
504 $aIncludes bibliographical references and indexes.
505 0 $apt. 1. Advertising perspectives -- pt. 2. Crafting marketing and advertising strategies -- pt. 3. Integrating advertising with other elements of the communications mix -- pt. 4. Creating advertisements and commercials -- pt. 5. Using advertising media.
650 0 $aAdvertising.
650 6 $aPublicité
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 17 $aReclame.$2gtt
776 08 $iOnline version:$aArens, William F.$tContemporary advertising.$b7th ed.$dBoston : Irwin /McGraw-Hill, ©1999$w(OCoLC)1086306767
830 0 $aIrwin/McGraw-Hill series in marketing.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/mh022/98008632.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/mh023/98008632.html
938 $aBaker and Taylor$bBTCP$n98008632
938 $aYBP Library Services$bYANK$n1460504
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