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MARC record from Internet Archive

LEADER: 01690cam a22002658a 4500
001 2009025382
003 DLC
005 20100317134141.0
008 090622s2009 nju b 001 0 eng
010 $a 2009025382
020 $a9780470747100
040 $aDLC$cDLC$dDLC
050 00 $aHD30.28$b.G72 2009
082 00 $a658.4/012$222
100 1 $aGrant, Robert M.,$d1948-
245 10 $aContemporary strategy analysis /$cRobert M. Grant.
250 $a7th ed.
260 $aHoboken, NJ :$bJohn Wiley & Sons,$c2009.
263 $a0911
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management.
650 0 $aStrategic planning.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0917/2009025382-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0917/2009025382-t.html