MARC record from Internet Archive

LEADER: 03193cam 2200685Ia 4500
001 ocm48935568
003 OCoLC
005 20191202043306.0
008 020205s2002 njua b 001 0 eng d
010 $a 2002282225
040 $aEXW$beng$cEXW$dLVB$dOCLCQ$dNLGGC$dBTCTA$dUW1$dYDXCP$dOCLCG$dDEBBG$dINTCH$dOCL$dOCLCQ$dTULIB$dOCLCO$dOCLCF$dOCLCQ$dOCLCO$dQE2$dBGU$dOCLCO$dCNO$dUWO$dOCLCQ$dOCLCO$dOCLCA
015 $aGBA1V6079$2bnb
020 $a0130650757
020 $a9780130650757
020 $a0131517074
020 $a9780131517073
035 $a(OCoLC)48935568
050 4 $aHF5415.1265$b.W557 2002b
082 04 $a658.8$221
084 $a85.40$2bcl
084 $aQP 600$2rvk
100 1 $aWind, Yoram.
245 10 $aConvergence marketing :$bstrategies for reaching the new hybrid consumer /$cYoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
260 $aUpper Saddle River, NJ :$bFinancial Times Prentice Hall,$c℗♭2002.
300 $axxviii, 336 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $tUnderstanding the Centaur --$tThe Centaur Awakens --$tThe Reality of the Centaur --$tNavigating the Five Cs of Convergence --$tConverging of Customerization --$tConverging on Communities --$tConverging on Channels --$tConverging on Competitive Value --$tConverging on Choice --$tMastering Convergence Marketing --$tTransforming Marketing --$tConvergence Marketing Strategies --$tTransforming the Organization --$tDesigning the Convergent Organization --$tC-Change.
650 0 $aInternet marketing.
650 0 $aMarketing.
650 0 $aConsumer behavior.
650 0 $aCommunication in marketing.
650 6 $aMarketing sur Internet.
650 6 $aMarketing.
650 6 $aConsommateurs$xComportement.
650 6 $aCommunication en marketing.
650 7 $aCommunication in marketing.$2fast$0(OCoLC)fst00870196
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 17 $aMarketing.$2gtt
650 7 $aMarketing$2gnd
700 1 $aMahajan, Vijay.
700 1 $aGunther, Robert E.,$d1960-
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009665651&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/fy031/2002282225.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009665651&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
938 $aBaker and Taylor$bBTCP$n2002282225
938 $aYBP Library Services$bYANK$n100276046
029 1 $aAU@$b000022994202
029 1 $aAU@$b000024096882
029 1 $aAU@$b000050260458
029 1 $aDEBBG$bBV014108292
029 1 $aHEBIS$b102296057
029 1 $aNLGGC$b240085914
029 1 $aNZ1$b7035915
994 $aZ0$bP4A
948 $hHELD BY P4A - 169 OTHER HOLDINGS