MARC record from Internet Archive

LEADER: 05626cam 2200901Ma 4500
001 ocm49415017
003 OCoLC
005 20181202203845.0
008 011011s1999 ctua ob 001 0 eng d
006 m o d
007 cr cn|||||||||
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100 1 $aBurke, Edmund M.
245 10 $aCorporate community relations :$bthe principle of the neighbor of choice /$cEdmund M. Burke ; foreword by Raymond V. Gilmartin.
260 $aWestport, Conn. :$bQuorum Books,$c1999.
300 $a1 online resource (xviii, 185 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $adata file$2rda
504 $aIncludes bibliographical references (pages 173-174) and index.
588 0 $aPrint version record.
505 0 $aPreliminaries; Contents; 1 The Psychological Contract; 2 From Balloons and T Shirts to Neighbor of Choice; 3 How to Achieve a Competitive Advantage; 4 The Company Assessment; 5 Who Are the Company's Communities; 6 The Shadow Constituencies; 7 The Community Assessment; 8 The First Strategy: Building Relationships of Trust; 9 The Second Strategy: Managing Community Issues and Concerns; 10 The Third Strategy; 11 ... And Achieve a Competitive Advantage; 12 Shaping a Social Vision: The Value Premise of the Neighbor of Choice; Selected Bibliography; Name Index; Subject Index.
520 $aThis volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees.
650 0 $aCorporate image.
650 0 $aSocial responsibility of business.
650 0 $aPublic relations.
650 6 $aEntreprises$xImage.
650 6 $aEntreprises$xRelations publiques.
650 6 $aEntreprises$xResponsabilite sociale.
650 7 $aBUSINESS & ECONOMICS$xDevelopment$xSustainable Development.$2bisacsh
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650 7 $aSocial responsibility of business.$2fast$0(OCoLC)fst01122851
650 17 $aCorporate image.$2gtt
650 17 $aSociale verantwoordelijkheid.$2gtt
650 17 $aPublic relations.$2gtt
655 4 $aElectronic books.
655 0 $aElectronic book.
776 08 $iPrint version:$aBurke, Edmund M.$tCorporate community relations.$dWestport, Conn. : Quorum Books, 1999$z156720192X$w(DLC) 98027837$w(OCoLC)39455857
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