MARC record from Internet Archive

LEADER: 05271cam 2200901Ia 4500
001 ocn707227390
003 OCoLC
005 20200921203616.0
008 110214s2010 enka ob 001 0 eng d
006 m o d
007 cr zn|||||||||
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020 $a9781907643132$q(electronic bk.)
020 $a1907643133$q(electronic bk.)
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082 04 $a658.4/08$222
100 1 $aLakin, Nick.
245 10 $aCorporate community involvement :$bthe definitive guide to maximizing your business' societal engagement /$cNick Lakin and Veronica Scheubel.
260 $aSheffield, U.K. :$bGreenleaf Pub. ;$aStanford, Calif. :$bStanford University Press,$c©2010.
300 $a1 online resource (viii, 269 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
588 0 $aPrint version record.
504 $aIncludes bibliographical references and index.
505 0 $aFront cover; Half-title; About the authors; Title page; Copyright page; Contents; Preface; Dedications; Acknowledgments; Introduction; 1. How to develop the right Community Involvement strategy; 2. Company roles, responsibilities, and skills in Community Involvement; 3. 'How much does it cost?'; 4. How to manage Corporate Giving, foundations, and disaster relief; 5. Integrating Community Involvement into your core business; 6. Make it stand out; 7. How to manage cross-sector collaboration; 8. The power of Employee Involvement; 9. 'You can't manage what you don't measure'
505 8 $a10. 'But why haven't we heard about this before?'11. 'I knew it would be worthwhile'; Useful organizations; Glossary of relevant terms; Index
520 $aBuilding on the authors'' own extensive global experience at Nokia and EON, as well as the experience of many other experts in the field, this book offers a how to roadmap for managers on the comprehensive implementation of strategic Community Involvement inside their companies.
650 0 $aSocial responsibility of business.
650 0 $aCorporations$xPublic relations$xManagement.
650 0 $aStrategic planning.
650 0 $aIndustrial management$xSocial aspects.
650 7 $aBUSINESS & ECONOMICS$xIndustrial Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement Science.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xOrganizational Behavior.$2bisacsh
650 7 $aIndustrial management$xSocial aspects.$2fast$0(OCoLC)fst00971326
650 7 $aSocial responsibility of business.$2fast$0(OCoLC)fst01122851
650 7 $aStrategic planning.$2fast$0(OCoLC)fst01134371
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aScheubel, Veronica.$4aut
776 08 $iPrint version:$aLakin, Nick.$tCorporate community involvement.$dStanford, Calif. : Stanford University Press ; Sheffield, UK : Greenleaf, ©2010$z9780804771740$w(DLC) 2010279594$w(OCoLC)520785251
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